CASY-MSCCN Jobs

Description

Amazon Pay is the service which offers more convenient and safer shopping experience to Amazon customers.

Amazon Pay makes customer to be able to leverage their shipping information and credit card which stores on Amazon for shopping at EC sites outside of Amazon.co.jp. By this service, customers don't need to remember every single ID/Password at off-Amazon sites, no need to type in shipping address/credit card, and be protected by Amazon Marketplace Guarantee. There are quite a few merchants who reported that Amazon Pay wallet share became 50% from 30% at their site and Amazon Pay is well accepted by customers. For Merchants, Amazon Pay can increase their conversion rate (cart-in to purchase-complete) and contribute to their membership acquisition. Merchants mentioned that their conversion rate became double and new membership registration% became triple than before.

Since its JP launch in May 2015, more than 100,000 EC sites have already installed this service and the business is growing much faster than any other countries and our business plan. Thus, Amazon Pay JP Marketing team is seeking an experienced consumer marketing manager who could play a critical role in maximizing LTV, acquiring new customers, and retaining active customers of Amazon Pay. Working in collaboration with Global Marketing Team, Consumer Payments team, and other internal and external stakeholders, this role will be responsible for identifying new opportunities, testing and learning, and delivering results to earn new buyers of Amazon Pay and to promote repeat purchases of Amazon Pay.

The ideal candidate will be a Marketer who is flexible, data oriented, and executes flawlessly yet creative (for new idea) and not afraid to fail. You will be excited to test and learn in a data oriented environment, using customer data and insight, if necessary run research to make new campaigns with economic recommendations.

Successful candidates have demonstrated:

• High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.

• Flexible, data oriented, and executes flawlessly yet creative (for new idea) and not afraid to fail.

• Being excited to test and learn in a data oriented environment, using customer data and insight, if necessary run research to make new campaigns with economic recommendations.

• Enjoying to plan and execute campaigns that no one has ever done before and to create the processes/SOP from scratch.

• Proven analytical and quantitative skills (including use of Excel and other software) and an ability to use hard data and metrics to support assumptions and develop project business cases.

• Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting/influencing senior stakeholders

• An ability to think big and execute methodically.

• Self-sufficiency while operating on a team.

Key job responsibilities

• Develop and execute effective marketing plans/campaigns for increasing consumers’ awareness of Amazon Pay, acquiring new consumers of Amazon Pay, promoting repeat purchases for existing consumers, and contributing to maximizing TPV.

• Optimize marketing channels with respect to Amazon O&O and external channels.

• Lead initiatives end to end, working with cross functional teams such as global marketing, product, design, and business intelligence team to optimize, execute and deliver campaigns.

• Work with internal partner teams to execute in new and existing marketing channels on Amazon.co.jp.

• Manage internal and external design and research agencies to create acquisition and existing customer marketing campaigns.

• Dive deep the effectiveness of the projects/campaigns, identify insights, and share the results with senior leaders and stakeholders.

• Coordinate initiatives with key financials partners, working backwards to ensure a streamlined execution and approval process to launch initiatives.

About the team

6909367051, 5121553051, 262051b2c

We are open to hiring candidates to work out of one of the following locations:

Tokyo, 13, JPN

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience building, executing and scaling cross-functional marketing programs

• Experience using data and metrics to drive improvements

• Experience with A/B testing, especially around audience segmentation and targeting

Preferred Qualifications

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• Knowledge of the Payments industry

Please check the website below for measures to eliminate unwanted second-hand smoking in each facility:

https://www.amazon.jobs/en/landing_pages/passivesmoking

就業の場所における受動喫煙を防止するための措置に関する事項については、下記リンク先をご覧ください。

https://www.amazon.jobs/jp/landing_pages/passivesmoking

The salary information can be provided individually prior to the 1st interview

賃金に関する条件は、１次面接の前に個別にご案内することができます