CASY-MSCCN Jobs

Job Description

DAY TO DAY: Our client is looking for a Digital Content Specialist to join their team! The Digital Content Specialist is responsible for creating, improving and maintaining content to achieve organizational goals. Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. The ideal candidate will have strong copywriting skills and digital content marketing experience, serving both Shriners Children's and Shriners International. This role is pivotal in crafting compelling narratives and engaging digital content to achieve organizational objectives. The ideal candidate will possess exceptional organizational abilities and extensive experience in planning and executing content strategies across various digital platforms.

Responsibilities Include (But aren't limited to):

  * Plan and produce digital content as a content marketing digital journalist for Shriners Children's and Shriners International.

   Activities may include: research, content production, copy writing, social media management, script writing, content distribution and promotion, proofreading, and updating website copy.

   Create communication strategies for each audience segment (Shriners Children's and Shriners International).

   Manage content plan and content calendar, maintaining deadlines, collaboration requirements,assignments, publishing workflow and channel distribution.

   Leverage storytelling with a full comprehension of all digital platforms to engage both audiences (fraternal and healthcare) across all major digital channels

   Collaborates with Creative Services team to support content continuity across other mediums like our print publications and internal communications channels.

  * Copy Writing, Proofreading and Multimedia

   Edit, proofread and improve writers' posts

   Edit and format content to adhere to proven online practices and brand standards

   Identify and plan how to reformat content into different mediums for channel distribution. (e.g.. Determine when to convert an article to video or modify a long-form video for website/social media)

  * Collaborate and support digital media content. This includes our special events, such as the East-West Shrine Bowl, Shriners Children's Open and Imperial Session.

   Create supporting content marketing plans for events

   On-site content creation and execution during events

   Coordinate press releases and opportunities with influencers and media (TV, Radio, Print, and Online Publications)

  * Distribute press releases online, including digital pitching via social media

   Create press releases and distribute them through appropriate channels and media contacts including PR Newswire/PR Web

   Research and manage influencer marketing programs across digital channels

   Measure and report the reach and impact of press releases and digital pitching efforts

   Liaise with digital media correspondents, media and public fostering positive brand relationship

   Measure results of digital press releases and digital media relations (influencer and other media representatives)

  * Optimize content according to Search Engine Optimization (SEO)

   Analyze content performance metrics and user engagement using website, social media and media analytics platforms. (Google Analytics, Social Listening and Media Monitoring)

   Identify new content categories for development based on target audience and analytics

  * Collaborate with marketing and design teams to plan and develop website content

   Prepare content framework for medical conditions/treatment and ensures accuracy and compliance with medical affairs.

   Manage the organization of content from different business units, hospitals and fraternal members

   Assist in distributing execution plans and monitors project deadlines associated with website content, news releases, and social media calendars.

   Support and collaborate with creative services copy writers and design team to distribute content across print and internal communications channels

  * Ensure compliance with law (e.g., copyright and data protection)

   Validate medical content and manage the approval process of material before publishing.

Filter content through management as needed for the fraternal website, social media and publications to adhere to bylaws, ethics and standards.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

MUST HAVES:

  * Bachelor's in Journalism, Marketing, or a related field (English, Creative Writing, etc)

  * Digital content marketing experience (writing articles, not images or video)

   5-8 stories per month (press releases, articles, website copy)

  * Knowledge of SEO and web traffic metrics

   Intermediate knowledge; understanding how different titles and specific content breakdown in their articles is related to SEO and driving traffic

  * Familiarity with social media

   IE) Marketing their stories via social media to drive traffic

Excellent writing skills, grammar and spelling in English language required PLUSSES:

Basic technical knowledge of HTML and web publishing null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.