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This is a critical role within the APAC marketing team requiring the job holder to be “revenue driven” and have a good understanding of how to drive ‘bottom of the funnel’ marketing activities. The role will work with the BDRs in region to improve conversion metrics to drive greater optimisation of marketing sourced pipeline. The role will also be required to work closely with country sales directors to ask for their support with ensuring strong sales and marketing interlock is achieved. The primary purpose of the role is to create growth in marketing sourced pipeline by ensuring leads convert to MQLs and MQLs convert to sales pipeline. The role holder is responsible for managing the lead pipeline for marketing sourced leads on a daily basis to ensure marketing and sales SLAs are achieved and a greater performance is achieved over time through more dedicated lead management, quality improvement of both outbound and inbound lead follow up and strong performance improvement of conversion rates. The role holder needs to build trust and credibility with the sales organisation so they accept and progress marketing leads. Being able to influence the sales team, working across different cultures in APAC to achieve an outcome and driving a great team culture is critical for this role. Externally, the job holder will interface across a broad range of entities and interested parties, including clients and prosects, partners, business leaders, key influencers and decision makers. This engagement is to be channelled directly and indirectly through the country marketing and sales teams, through a range of activities including inbound lead follow up, outbound campaign activities such as RSVPs to events, contact list management, insight driven content and buyer intent behaviour feedback. As such strong interpersonal and influencing skills, with appropriate marketing and/or sales experience and evidence of previous work in this area is a must. Internally, the role will be pivotal in building the awareness and reputation of revenue marketing with the long term outcome to drive

greater investment of our BDR and revenue marketing function – shown through pipeline improvement. They will have strong leadership and influencing skills as they collaborate with multiple executive stakeholders across sales and marketing functions to drive business success.

Working at NTT

Key roles and responsibilities

• As the Director - Revenue and BDR Marketing Asia Pacific your responsibilities will include:

• Create and execute the revenue marketing plan to drive greater bottom of the funnel marketing activity through BDR actions and engagement with sales.

• Own the lead conversion process from lead through to opportunity driving value and optimisation at each point along the process resulting in an overall growth of marketing sourced pipeline in Asia Pacific.

• Working closely with sales to ensure hand off is smooth and sales follow up is strong ensuring an overall lead to won deal conversion improvement in region.

• Lead a team of BDRs from across Asia Pacific to drive excellence and performance of the BDR function and further growth of the team through clear ROI.

• Work with the APAC GTM Marketing leader on demand generation campaigns to ensure strong and engaging messaging that drives lead conversion and ensure BDR team is enabled and equipped on the campaign to drive conversion at the appropriate time.

• Have a strong and well-developed understanding of the Asia Pacific portfolio so you can drive education and enablement for the BDR team and suitable upsell and cross sell actions.

• Be a very strong collaborator and able to work across teams to achieve successful outcomes.

Requirements: Education and Training and Experience

As Director - Revenue and BDR Marketing Asia Pacific your skills and qualifications will include:

• Business related degree with strong track record in product & marketing strategy

• Deep understanding of technology services and its market drivers

• Strong regional marketing experience executing marketing strategy and planning to grow demand and pipeline

• Strong lead to pipeline conversion experience and ability to drive performance improvement in marketing sourced pipeline

• Experience using AI tools to drive demand would be highly regarded.

• Strong interpersonal and communication skills

• Building and cultivating cross functional relationships both internally and externally

• Confidence to engage with executive stakeholders and to clearly articulate messages against strategy

Personal Attributes and Skills Required

• Strong leadership skills and ability to influence across a regional team in various locations.

• Excellent stakeholder relationship management skills

• Exposure and understanding of different cultures and approaches

• Financial and Commercial acumen

• Very strong written and verbal communicator

• Strong understanding of the NTT DATA portfolio, target markets and strategic ambition

• Great performance management skills with the capability to drive improved results

• Ability to operate within a matrix environment

Skills Summary

Demand Generation, Digital Marketing, Digital Marketing Campaigns, Leadership, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

What will make you a good fit for the role?

Workplace type :

Hybrid Working

Equal Opportunity Employer

NTT is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, color, sex, religion, national origin, disability, pregnancy, marital status, sexual orientation, gender reassignment, veteran status, or other protected category

Join our growing global team and accelerate your career with us. Apply today.

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• Being part of a global pioneer – where you gain exposure to our Fortune 500 clients and world-leading global technology partners and work with a network of over 40,000 smart and diverse colleagues across 57 countries, delivering services in over 200 countries.

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• Making a difference – by doing meaningful work that helps to shape the future for our clients, and across industries and communities around the world.

• Being your best self – in a progressive ‘Connected Working’ environment that promotes flexibility, connection and wellbeing. Where diversity and different perspectives are embraced to ensure equal opportunities for all.

• Having ongoing opportunities to own and develop your career – with a personal and professional development plan and access to the broadest learning offerings in the industry.