CASY-MSCCN Jobs

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

Management of marketing development of BU product portfolios

· Develop effective, competitive marketing strategies/marketing plans to leverage BU’s position in the market place and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution

· Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years

· Establish solid KOLs relationship and strong brand positioning endorsement and leverage KOLs influence to shape the treatment perception & Rx behaviors to achieve brand marketing objectives

· Apply different marketing mix and communication tools/platforms to maximize company & brand images in related therapeutic area to build strong branding

· Translate complex information/concepts into clear SWOT analysis and determine brand development strategies with solid marketing planning and Cycle POA (Plan of Action)

· Monitor and Track the brand marketing execution with clear KPIs results evaluation on Quarterly and Yearly basis

Management of BU marketing team

· Develop an effective marketing team that supports BU marketing & sales strategies/objectives (e.g. staffing and coaching etc.)

· Motivate and improve the performance of the marketing team by setting standards & goals, providing regular feedback and supporting plans for performance improvement so that all team members are inspired to contribute their maximum potentials

· Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results

· Attract , keep and develop marketing talents and manage team’s turn over

Close/effective cooperation with Sales team and cross functional team

· Establish mutual understanding and trust relationship with sales team and effectively communicate brand marketing strategies to get sales team buy in.

· Provide onsite coaching and training support to Local Marketing Managers/Supervisors (LMM/LMS)and inspire them to execute marketing strategies with local adapted promotion activities to achieve sales goals.

· Directs the close cooperation between marketing and sales teams in the implementation of Cycle POA with clear sales promotion KPIs monitoring/tracking.

· Cooperate with cross functional team to ensure marketing related support to products market access, medical development, sales team training, regulatory & government affairs, finance management and process compliance

Qualifications

l Industry experiences: Minimum 10 years working experience in Pharmaceutical industry

l Position experiences:

• Around 8 years of marketing team management experiences in the multinational

• Minimum 1-2 year sales management background is preferred

• Biologics experience a plus. Experience in Gastro, Liver, CV, Urology, CNS, Vaccine, etc. is a plus

l Language Skills: Fulent in English both oral and written

l Computer Skills: Working knowledge, especially good at Excel and PowerPoint

l Mobility: Willing to travel frequently

l Other Special requirement:

· Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus

· Good understanding of business and product knowledge with marketing sense

· Open minded with good communication skills

· Good team leadership skills & project management skills

· Strong commercial feeling and analytical skills

Additional Information

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.