Job Information
Rochester Institute of Technology Enrollment Marketing Specialist in Rochester, New York
8639BR
Position Title:
Enrollment Marketing Specialist
Organization:
Enrollment Marketing
Job Responsibilities:
Develop and Execute Marketing CampaignsCollaborate with the team to strategically plan, create, and distribute multi-channel recruitment and admissions campaigns for prospective students. Utilize a variety of communication channels, including print, email, SMS, social media, and web, to convey comprehensive marketing messages, event invitations, follow-ups, and transaction reminders. Incorporate insights from market research and data, ensuring that campaigns align with strategic enrollment efforts. Track engagement, providing progress reports and ideas for improvement. Coordinate communications for special or new enrollment initiatives.
Engage Prospective Student InfluencersCreate and distribute multi-channel campaigns aimed at key influencers, like parents, school counselors, feeder school faculty and staff, agents, and others. Coordinate communications for special or new enrollment initiatives.
Content Creation Create or update engaging and informative content that resonates with prospective students and families, utilizing traditional, new, and emerging technologies. Research, write, and/or edit communications and implement strategies for multiple digital properties, including CRM email and portal projects, and third-party platforms.
Project Management, Collaboration & EvaluationManage production timelines and track engagement. Uses analytic tools to monitor and report the impact and effectiveness of communications outreach to prospective students and influencers. Collaborate with colleagues within Enrollment Management, Marketing Communications & across campus to develop multimedia for campaign and recruitment – spanning email, web pages, social media, and collateral for on-campus and virtual visits. Work closely with students, faculty, and staff to collect narratives and testimonials that showcase the RIT experience.
FLSA Category:
Exempt
Requisition Number:
8639BR
College/Division:
Enrollment Management
Required Application Documents:
Cover Letter, Curriculum Vitae or Resume, List of References
Employment Category:
Fulltime
Additional Details:
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Required Minimum Education Level:
BS
How To Apply:
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Wage Band (https://www.rit.edu/fa/humanresources/content/staff-wage-grade-bands) :
118A
Required Qualifications:
Education/Experience:
3 years+ related experience
Bachelor's degree
Skills:
Excellent written communication skills, including the ability to craft clear, concise, and engaging written content.
An understanding of user experience and the interconnection between various communication channels
Ability to work effectively under pressure in a fast-paced, changing environment and meet established goals.
Ability to manage multiple projects and meet deadlines.
Analytical skills to interpret and analyze data.
Creativity
In-depth knowledge marketing to high school and college-aged students as well as influencers
Knowledge of trends, best practices, and technology in content creation and marketing
Preferred Qualifications:
Experience using the customer relationship management (CRM) and application system, Technolutions Slate, or willingness to become proficient in Slate upon hiring.
Experience working in higher education marketing or admissions is preferred.
Working knowledge of graphic design, photo and video editing software, preferably Adobe Creative Suite.
Shift:
A
What do we believe at RIT?:
Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.
As a member of the RIT community, you'll receive a comprehensive employee benefits package (https://www.rit.edu/fa/humanresources/sites/rit.edu.fa.humanresources/files/docs/Benefits_at_a_Glance.pdf) that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).
Work Location:
Hybrid — Remote/On-campus
Job Summary:
Each year, the Enrollment Management division works to enroll approximately 5,000 new students and provides financial aid information and services to more than 13,000 students. The Enrollment Marketing Specialist plays a pivotal role in the Enrollment Marketing team. This team employs creativity and technology to educate, inform, and engage prospective students, 3rd party influencers, and other stakeholders about the benefits and value of an RIT education.
Utilizing market research and data, the Enrollment Marketing Specialist is tasked with developing and refining strategies to effectively communicate information and drive toward achieving university enrollment goals and overall visibility.
Key responsibilities of the Marketing Specialist include implementing enrollment marketing initiatives to attract students. This involves managing multiple communication flows and marketing campaigns for prospective students, providing support for enrollment marketing project management, and creating compelling content for various channels, including print, social, email, and web.
Hourly/Salary Minimum:
45700
Hourly/Salary Maximum:
76500