Job Information
Publicis Groupe Manager, Retail - Pharma in Philadelphia, Pennsylvania
Company Description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.
Job Description
Point of Care Team Summary
The Point of Care team is responsible for development and ownership of the Point of care strategy and activation.
Position Summary
The Manager, Retail / Pharma is responsible for planning and managing the Point of Care media programs assigned to clients. Develops relationships with POC media partner, plans and coordinates projects, and works directly with the Point of Care media team and Strategy team.
The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain Publicis Point of Care partnerships.
Key Responsibilities
Knowledge
Firm understanding of how the agency works and how jobs flow throughout
Firm understanding of client’s business and goals
Understanding of how client business objectives translate into Point of Care marketplace strategies
Understanding of the overall Point of Care marketplace and partner landscape
Firm understanding of Point of Care partnership opportunities, deals and terms
Firm understanding of agency Terms + Conditions and Point of Care partner contracting process
Day-to-Day
Development of Point of Care RFPs
Creation of Point of Care tactical recommendation
Negotiation of Point of Care buys
Informs the Point of Care media plan based on marketplace intelligence supported by analytics
Leads coordination of data collection & analysis for Point of Care planning & activation
Point of Care media partner level investment forecasting
Contributes to business rules and parameters of the point of care engagement
Contributes to cross franchise strategy
Prepare HCP target list for dissemination to partners
Evaluation and selection of offices and tactics by brand
Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.
Responsible for managing timely delivery of Point of Care projects and tasks
Contributes Point of Care POVs
Contributes to ad hoc projects
Internal + External Relationships
Responsible for managing and prioritizing own assignments
Provides clear, regular communication regarding status of Point of Care projects
Develops relationships with Point of Care media partners
Collaborates internally with across capabilities and teams
Qualifications
Exhibits professionalism, integrity, self-awareness, and an attitude of continuous improvement
Ability to multi-task, manage one’s time, and demonstrate personal organization to meet deadlines
Proven ability to lead people and projects
Strong written and verbal communication skills
Power-user of business IT software: MS Excel, Word, PowerPoint
Literacy of business intelligence software such as SQL, MicroStrategy, Datorama, etc. and an understanding of data manipulation
Adherence to agency procedures (on-time and accurate time sheets, performance conversations)
3-5 years of industry experience, preferably within media planning and/or buying for Point of Care, Out of Home, or HCP
Pharmaceutical industry a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
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