CASY-MSCCN Jobs

Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.

A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.

Great Place to Work®

Most Loved Workplace®

Forbes Best-in-State Employer

SVP, Demand Generation

PRIMARY PURPOSE : Conceptualizes and executes lead generation through marketing tactics such as paid digital, social media, and search engine marketing. The SVP of Demand Generation provides strategic leadership and drives a comprehensive strategy to generate leads and nurture prospects, while aligning both sales and marketing to contribute to the overall growth of the company.

ESSENTIAL FUNCTIONS and RESPONSIBILITIES

• Conceptualizes and executes a comprehensive, multi-channel demand generation strategy, to drive growth and achieve the company’s overall objectives.

• Provides strategic leadership and direction to the Demand Generation team, fostering a collaborative and results-driven culture.

• Ensures a cohesive brand message and customer journey by aligning with sales on customer and prospect segmentation in CRM;

• Oversees data and analytics to measure success of lead quality, conversion rates, and impact of initiatives; makes data-driven decisions to enhance performance and optimize results.

• Leads the marketing targeting initiatives aimed at lead generation by segment.

• Deploys social and digital marketing campaigns in support of various marketing initiatives.

• Owns the demand generation budget, ensuring efficient allocation of resources and maximum return on investment.

• Partners with marketing, senior leadership, and sales management on demand generation performance results, current initiatives, and areas for optimization.

• Owns demand generation marketing automation and integration of marketing database and contact sources.

• Leads and mentors a team of marketing professionals to execute campaigns that drive qualified leads.

ADDITIONAL FUNCTIONS and RESPONSIBILITIES

• Performs other duties as assigned.

• Travels as required.

SUPERVISORY RESPONSIBILITIES

• Provides support, guidance, leadership and motivation to promote maximum performance.

• Administers company personnel policies in all areas and follows company staffing standards and training recommendations.

• Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.

QUALIFICATIONS

Education & Licensing

Bachelor’s degree in marketing, business, or a related field from an accredited college or university required; Master’s degree preferred.

Experience

Ten (10) years of related experience or equivalent combination of education and experience required, to include at least five (5) years in a leadership role. Experience with CRM systems and a history of lead generation success with B2C or B2B.

Skills & Knowledge

• Strategic thinker with the ability to develop and implement innovative strategies

• Advanced understanding of digital and social media

• Strong understanding of CRM systems

• Excellent communication skills with the ability to communicate complex technical concepts to diverse audiences

• Results-oriented mindset with a focus on driving growth and achieving client objectives, while having strong presentation and analytical skills

• Proven success in a dynamic, global organization

• PC literate, including Microsoft Office products

• Excellent organizational, interpersonal, analytical, interpretive and negotiation skills

• Proven management/leadership skills

• Ability to create and complete comprehensive, accurate and constructive written reports

• Ability to work in a team environment

• Ability to meet or exceed Performance Competencies

WORK ENVIRONMENT

When applicable and appropriate, consideration will be given to reasonable accommodations.

Mental : Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

Physical : Computer keyboarding, travel as required

Auditory/Visual : Hearing, vision and talking

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.

Taking care of people is at the heart of everything we do. Caring counts

Sedgwick is a leading global provider of technology-enabled risk, benefits and integrated business solutions. Every day, in every time zone, the most well-known and respected organizations place their trust in us to help their employees regain health and productivity, guide their consumers through the claims process, protect their brand and minimize business interruptions. Our more than 30,000 colleagues across 80 countries embrace our shared purpose and values as they demonstrate what it means to work for an organization committed to doing the right thing – one where caring counts. Watch this video to learn more about us. (https://www.youtube.com/watch?v=ywxedjBGSfA)