Job Information
Nexstar Media Group Social Media Producer (FT) in New York, New York
PIX11 News Digital is looking for a full-time passionate, talented, and hard-working Social Media Producer.
The ideal candidate will have a passion for local news and brand marketing, with an emphasis on growing engagement and driving our audience to PIX11.com through creative social media content strategies.
This position is full-time and in-person, with a Monday-Friday schedule.
The position’s chief responsibilities require that the producer:
Collaborate with the Digital Executive Producer to maintain a social media content strategy that promotes stories featured on PIX11.com and drives website pageview traffic.
Produce and post multiple pieces of high-quality content for social media channels daily, including evergreen videos, graphics, infographic scrolls, and repackaging broadcast reporter videos for a social media audience.
Promote PIX11 stories as link posts on Facebook and Twitter, generating website pageviews and growing audience engagement.
Quickly pivot to breaking news as needed, ensuring PIX11’s social media audience is kept up to date on the latest developing stories in a creative and highly engaging way.
Content discovery: Identify potential viral social media content and keep a pulse on stories that are important to the PIX11 audience.
Monitor and analyze key performance metrics to inform future editorial decisions, grow PIX11’s digital audience, and increase brand visibility
Assist PIX11 Creative Services with executing digital brand promotional campaigns on social media.
Requirements and skills
Bachelor’s degree in journalism, marketing, communications, or a related field.
Minimum of 2-3 years of experience in digital journalism, social media content strategy, and/or creative marketing.
Proficient in Adobe Premiere and Photoshop
Curiosity about the latest digital tools and a willingness to experiment with new ways to tell stories and reach a wider audience
In-depth knowledge of social media platforms, trends, and best practices.
Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms.
Creative mindset and ability to think strategically about social media content and campaigns.
Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
Passion for the news, digital presentation, and a commitment to fairness and accuracy.
Knowledge of the following tools is a plus: WordPress, Facebook/Instagram/TikTok Insights, Adobe Analytics.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.