Job Information
JPMorgan Chase Performance Marketing-CFx - Integrated Marketing Strategy Lead-VP in New York, New York
The role will lead strategic development and execution of One Chase Marketing initiatives across multiple LOBs and requires a candidate that is passionate, resilient and tenacious. An individual who thrives on challenging situations, maintains a positive attitude, and possess excellent communication skill to engage with stakeholders at all levels.
As a Marketing Strategy lead, you will spearhead the development and execution of strategic marketing initiatives across multiple teams and stakeholders. You will support discovery and launch of Chase-wide marketing initiatives across multiple audience segments and products, and demands exceptional cross-functional leadership, strategic thinking and adaptability in a dynamic environment. You will be responsible for guiding collaboration, influencing stakeholders, and delivering impactful marketing strategies across the spectrum of owned, earned, and paid channels to achieve business objectives. Harness the power of the Chase Masterbrand to grow brand strength and leverage it to drive new and expanded customer relationships.
Job Responsibilities
Lead the development and implementation of comprehensive xLOB marketing strategies to support business goals and objectives, including acquisition, deepening and engagement - centered around communication theme and customer segment priorities
Collaborate closely with cross functional teams, including Digital Product, Channel Strategy, DCE, Line of Business Marketing, Marketing Operations to understand trends and support the development of the One Chase marketing plans to drive full funnel behaviors across the Chase suite of products
Define and prioritize marketing initiatives based on the needs and objectives of many stakeholders
Drive cross functional teamwork and ensure effective communication and collaborations throughout the entire marketing process
Develop and maintain relationships with key stakeholders, including executives, to gain support and alignment for marketing initiatives
Conduct market research and analysis to identify trends, opportunities and challenges to inform marketing strategies
Monitor and evaluate performance of marketing programs, providing insights and recommendation for optimization
Serve as a strong advocate for One Chase Customer-First initiatives, ensuring consistency and alignment across all marketing efforts
Stay abreast of industry trends, best practices and emerging technologies to continuously improve marketing efficiency
Seek, develop and execute Chase xLOB marketing opportunities that drive scaled efficiency across the organization
Required Qualifications, Capabilities, and Skills
Marketing leader with 7+ years of experience
Demonstrated strategic thinking ability with data driven approach to decision-making and customer-centric view
Exceptional communication and presentation skills. Proven ability to articulate ideas and strategies with stakeholders at all levels of the organization.
Outstanding leadership, relationship building and influencing skills. The position requires a large degree of cross-functional collaboration and coordination
Proven experience in marketing roles with demonstrated success in developing and executing strategic marketing initiatives across a large cross functional organization
Ability to identify and capitalize on "white space" opportunities, leveraging creativity and innovation to drive results
Resilience and tenacity, as well as comfort working through ambiguity and delivering results in dynamic and rapidly evolving environment
Creative problem solver with a proactive and result oriented mindset and self-starter, positive attitude
Bachelor's degree required
Preferred Qualifications, Capabilities, and Skills
Management of layered, matrixed teams
Digital marketing
Integrated omni-channel planning
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Base Pay/Salary
New York,NY $133,000.00 - $190,000.00 / year
JPMorgan Chase
- JPMorgan Chase Jobs