Job Information
Publicis Groupe Media Planner, Strategy in New York, New York
Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Job Description
Overview:
We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor Strategy.
Role Objectives:
Responsible for contributing to the development and execution of strategic approach and tactical plans across multiple brands
Assist in development of RFPs and brief vendors
Create and review plans based on a brief and ensure planned metrics are accurate
Present media plans and provide plan maintenance including objectives/strategies and updates
Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
Prepare and update flowcharts and budget trackers
Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
Review and verify media buys to ensure proper execution
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field
1+ years of experience in media planning/strategy
Agency experience highly preferred
Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Vivvix, IMS, MediaTools, R/F and Optimization Software, Mbox, MRI/GfK, GWI, Google Suite
Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
Knowledge of local market planning, specifically terrestrial radio and OOH preffered
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Additional Information
Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/14/2024.
#LI-Hybrid
REQ # 24-1160