CASY-MSCCN Jobs

Copywriter (German mother tongue)

Date: Apr 24, 2024

Brand: Corporate

Location:

Milano, IT

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES:

Copywriter for consumer facing channels with a 360° degree approach.Contribute to creative briefs by envisioning what creative assets will be needed in order to develop a cross-channel campaign.Collaborate across departments to ensure a consistent tone of voice across different touch points creating performing and engaging copy.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

• Copy-writing: create performing and engaging texts for .com, social channels, newsletters, instore materials, digital tools.

• Content optimization: conduct copy reviews and propose optimizations of the copy for all channels based on performance evidences and specific channels KPIs (traffic to store-site, engagement, open rate, conversion ..).Apply A/B testing techniques to experiment with new approaches.

• Tone of voice: continuous update of the brand style guide for tone of voice following the global brand direction. Conduct market analysis to identify new emerging trends and keep the content always updated.

• Translations: management and coordination of the agency for the copy translations for all countries/languages

NETWORK OF INTERACTION:

INTERNAL : content coordinator, graphic designer, developers

EXTERNAL : brand team, creative team, e-commerce business team, ux team, product team, crm team, social team, performance marketing team, Isce team

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE

• German (must have) – mother tongue or bilingual (C2 level)

• English (nice to have)– mother tongue or bilingual (C2 level)

• Educational Background in Journalism, Copywriting, or related fields

• Copy-writing experience. Editorial and commercial. It’s a plus experience on digital channels and ecommerce brand

• 360° degree thinker. With excellent communication skills and ability to collaborate with other teams.

• Ability to manage multiple writing and copy editing projects simultaneously

• Good organizational skills and experience in management of projects/deadlines in a fast-paced environment.

Job Segment: Ophthalmic, Healthcare