Job Information
Academy Sports + Outdoors Sr Specialist Customer Relationship Marketing in Katy, Texas
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth .
Responsible for coordinating CRM specific initiatives including: loyalty, acquisition, retention, and development strategies. Will work cross-functionally to provide best-in-class CRM campaigns.
Job Description:
Education:
- Bachelor’s degree in Business, Marketing, Communications or other related field.
Skills:
3-5 years of CRM or digital marketing experience with a proven track record of developing and managing CRM programs. Background in retail or services a plus
Experience working with email and customer data platforms
Passion for CRM, Digital and user engagement
Strong sense of ownership and entrepreneurial spirit
Experience managing multi-million-dollar budgets
Understanding of marketing analytics (Google Analytics and Business Intelligence Tools)
Very strong critical thinking, analytical, organizational, time management, and interpersonal skills
Must be agile with a student-first mentality and ability to operate in a fast-paced environment.
Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
Proactive & independent, always looking for ways to take initiative and improve existing programs/processes.
Must be an incredible collaborator as this teammate will work cross functionally with Category Marketing, Brand Marketing, Ecommerce, IT, Insights, Creative, and Media.
Responsibilities:
Implement and execute marketing efforts for retention and acquisition programs, working cross-functionally with multiple teams (i.e., Digital Marketing, Brand, Creative, Category, and eCommerce)
Initiate and conduct in-depth CRM performance and user data analyses that will directly impact strategy and the program roadmap.
Articulate and present data analyses and learnings effectively to the team and to key stakeholders
Strategically deploy targeted offers that encourage high value actions, leading to greater LTV even beyond the first year.
Manage the budget forecast and phasing of spend through the year.
Complete recaps and reports, providing assessment, identifying opportunities, and initiating recommendations/solutions for both existing and developmental programs.
Lead vendor relationships along with CRM Manager connected to our CRM efforts
Maintain a strong consumer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement, and loyalty.
Work with the CRM manager to develop and execute retention strategies and cross-channel consumer acquisition campaigns to meet CRM growth goals.
Manage, optimize, and execute testing calendar across CRM + Media tactics
Pilot programs while minimizing operational financial impact
Duties may change; team member may be required to perform other duties as assigned
Physical Requirements & Attendance:
Acceptable level of hearing and vision to perform job duties
Adhere to company work hours, policies, procedures, and rules governing professional staff behavior
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
Academy® Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.