Job Information
No Joke Marketing Director of PPC in Gauteng, South Africa
Welcome to the dynamic world of No Joke Marketing Agency! We're excited to offer a phenomenal opportunity for a skilled Director of PPC to join our innovative team. At No Joke, we blend creativity with analytics to deliver outstanding digital marketing solutions. If you're a visionary leader passionate about driving digital strategies and creating impactful campaigns, we're looking for you. This role is perfect for someone eager to steer our pay-per-click initiatives to new heights and leave a significant mark on the industry.
II. POSITION’S GOAL
The Director of PPC is responsible for leading the planning, development, and execution of the organization's PPC strategy to drive targeted traffic, increase conversion rates, and optimize ad spending to achieve maximum ROI. This role requires a strategic leader who can innovate and integrate advanced PPC practices and technologies, manage a team of PPC professionals, and collaborate with cross-functional teams to align PPC strategies with business goals.
III. KEY FUNCTIONS AND RESPONSIBILITIES
DAILY:
Oversee PPC campaign management across multiple platforms.
Strategize with PPC managers and specialists to refine campaigns and targeting.
Lead initiatives to integrate AI and machine learning in PPC campaigns.
Monitor performance metrics and provide strategic direction for optimization.
Foster a collaborative environment that encourages innovation and growth.
Conduct high-level meetings with marketing, sales, and technology teams.
MONTHLY:
Review and analyze campaign performance reports to identify trends and insights.
Prepare and present performance dashboards to executive leadership.
Strategize budget allocation and bidding strategies for optimal use of resources.
QUARTERLY:
Lead quarterly reviews of PPC strategies and performance.
Spearhead the adoption of new PPC technologies and platforms.
Conduct strategic planning sessions to align PPC goals with marketing objectives.
SEMI-ANNUALLY:
Conduct performance evaluations and provide feedback to team members.
Participate in industry conferences and workshops to stay ahead of trends.
IV. BIGGEST CHALLENGES FOR THIS POSITION
Staying ahead of the rapidly evolving PPC landscape.
Balancing innovative experimentation with budget constraints.
Managing and mentoring a diverse team of PPC professionals.
Integrating PPC strategies with overall digital marketing goals.
V. STRATEGIC INTERNAL RELATIONS
Person
Object of Interaction
Frequency
Operations Director
Strategy Alignment
Weekly
Fulfillment Team
Campaign Coordination
Daily
Finance Department
Budget Management
Quarterly
VI. STRATEGIC EXTERNAL RELATIONS
Company
Object of Interaction
Frequency
Google, Facebook, LinkedIn
Ad Platform Negotiations
As Needed
Third-party Vendors
Tool and Service Procurement
Quarterly
VII. SOFT SKILLS
Leadership and Team Management
Strategic Thinking and Planning
Analytical and Problem-Solving Skills
Effective Communication
Adaptability to Change
VIII. HARD SKILLS
Skill
Level
Advanced PPC Strategies
Expert
Data Analysis and Reporting
Expert
Budget Management
Expert
Technology Adoption
Expert
Ad Platform Mastery (Google Ads, Facebook, etc.)
Expert
IX. JOB PROFILE
General Characteristics:
Location: Remote
Salary Range: $1800 - $2000 per month
Education & Areas of Expertise:
Formal Education: Bachelor’s Degree in Marketing, Business, or related field (Essential)
Complementary Studies: Data Analytics, Technology Management (Preferred)
Internal Tests: PPC proficiency test and Kolbe Assessment
Minimum Experience: At least 5 years in PPC management, with 2+ years in a leadership role
Tech Requirements:
PC Specifications: Processor: Intel® Core™ i7 or greater, Memory: 16GB RAM or greater
Internet Connection: Stable broadband connection with at least 20 Mbps upload and download speeds
Other: High-quality noise-cancelling headset, HD web camera
This role is crucial for driving the success of our digital advertising efforts and requires a visionary leader capable of steering our PPC strategies toward achieving significant business outcomes.
We're eager to meet individuals who are not just looking for a job, but a career adventure. At No Joke, you'll find a workplace that values creativity, strategic thinking, and a fun atmosphere. If you are ready to lead and inspire a team dedicated to excellence and innovative solutions, apply now and let's create groundbreaking marketing magic together!
Powered by JazzHR