CASY-MSCCN Jobs

About Liquid I.V.

Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.

Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.

One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally.

As we move into 2024 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.

We're excited to expand our team with an Impact Marketing Manager. Come join us!

About the role:

This role will report to the Brand Director and support the impact team. This position supports the marketing team and is responsible for developing and supporting campaigns that grow awareness and understanding of Liquid I.V’s impact program. This position will lead impact marketing, including the development and execution of all consumer facing impact campaigns, content strategies, messaging and integration with the go-to-market teams. This role will work closely with the impact team and the brand team to develop meaningful content and messaging that speaks to Liquid I.V.’s efforts in water access, hydration aid and disaster relief, and sustainability.

The successful candidate will also work cross-functionally with the creative, social, PR, partnerships, influencer, and leadership teams to bring projects and campaigns to life.

Functions and duties of this role include, but not limited to:

• Lead the development through execution of Impact Marketing Campaigns in partnership with Creative Director and creative team, and potentially external partners.

• Work with the go-to-market team channel leads to develop consumer facing, relevant content that inspires consumers.

• Serve as the connection between marketing and impact teams.

• Collaborate with creative team on creative asset needs and production where necessary.

• Develop and manage the impact marketing calendar, content strategy, and messaging matrix.

• Work alongside Unilever impact teams and legal to verify all claims and finalize messaging.

• Collaborate with partners and nonprofit organizations to ensure all messaging and content is correctly communicated.

• Monitor and analyze content and campaign performance to measure consumer sentiment and effectiveness of communications.

• Support the launch of new products and innovations that have ties to impact efforts.

• Engage marketing teams with impact team to provide feedback & perspective to guide brand strategy and product development for future planning.

• Develop and own impact content for external-facing decks, working closely with the impact and marketing teams to gather and translate information.

• Undertake specific company projects, as assigned.

Qualifications:

• 4+ years of Impact Marketing experience, with a preference for those familiar with purpose-driven consumer brands.

• Experience managing and collaborating with external marketing and creative agencies.

• Experience in developing strong purpose-driven/impact marketing campaigns – from conception through execution.

• Experience in collaborating with a wide range of stakeholders including nonprofit organizations, marketing, sales, legal, ecommerce and external agencies.

• Proven production experience including building shot lists, giving creative feedback, collaborating on storyboards hiring videographers/photographers, etc.

• Proven experience in developing impact/purpose-led campaigns.

• Highly detail-oriented and diligent, with a commitment to producing accurate and high-quality work even regardless of time constraints.

• Project Management Experience appreciated.

• A self-starter who is results-driven and solution-oriented, with a positive and collaborative attitude.

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).

• A 401k plan with company match, short and long-term disability coverage.

• A generous PTO and sick policy that includes 13+ paid annual holidays.

• Wellness classes (fitness, mental health, nutrition, finance, etc.).

• An Employee Assistance Program, including membership for guided meditation for all employees.

• Monthly tech and wellness reimbursement.

• Copious amount of Liquid I.V. product to keep you hydrated!

Work Environment:

• Hybrid / Office environment with flexibility for industry events. Travel up to 20% of the time.

Candidates must be authorized to work in the United States without sponsorship.

The expected base salary range for this position is $115,000 - $125,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.