Job Information
Motorola Solutions, Inc. Product Marketing Manager - Envysion in Denver, Colorado
Company Overview At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.Department OverviewEnvysion, a leading provider of video-based SaaS technology solutions for restaurants, convenience stores and retailers is seeking an experienced Product Marketing Manager to join our marketing team. This individual will report to the head of marketing and sit on the marketing team with a direct line to the product team to deliver go-to-market strategies. As a Product Marketer, you will work across Marketing and the Product Management teams to develop and deliver exceptional marketing for our Envysion solution. You will be tasked with driving strategy and go-to-market plans, bringing new products and features to market. Your focus will be on crafting messaging, creating marketing assets and sales enablement materials, and supporting campaigns.
Responsibilities:
As part of the marketing team, partner with product management to be the voice of the customer.
Craft messaging and positioning that ties our products and features together and differentiates it in the market.
Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis that help us understand the psychographic and demographic traits of our key target customers.
Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas.
Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline.
Work alongside Marketing to develop and execute marketing campaigns to increase awareness and drive demand for products, solutions and software partnerships.
Collaborate with Product Management to conduct experiments that test the market demand for new SaaS products and services, ahead of product development.
Deliver customer-facing product content including release notes, factsheets, datasheets, FAQs, video scripts, website content, sales decks, event collateral to effectively position and sell all layers of the Envysion product stack.
Define and craft the overall strategy and approach for nurturing and growing our existing products
Assist with and drive partner integration relationship management, as needed.
Own product and feature launches, including naming, messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and mor
Qualifications:
3+ Years of experience in product marketing
Bachelors degree, ideally in marketing, business or a related field
Experience working with a combined hardware/software cloud (SaaS) solution is a plus.
Organized, with excellent follow-up skills, and can take ownership of projects and see them to completion.
A creative storyteller with excellent communication skills that span writing, speaking and presenting.
An effective communicator, taking complex products or features and distilling them into clear, concise, value-focused messages.
The base salary for the position is from $90,000 - 105,000 USD annually.
Accepting applications between April 1st and June 28th, 2024. .
#LI-KF2Basic Requirements
Bachelor's Degree
3+ years of experience in product marketing
Legal authorization to work in the U.S. indefinitely is required, employer work permit sponsorship is not available for this position.Travel RequirementsUnder 10%Relocation ProvidedNonePosition TypeExperiencedReferral Payment PlanYes
Our U.S.Benefitsinclude: Incentive Bonus Plans