Job Information
Verathon, Inc. Product Manager III in Bothell, Washington
Product Manager III Location US-Bothell ID 2023-1159 Category Marketing Position Type Full-Time Work Model Onsite Company Overview Be Part of Our Story You have the opportunity to bring your talents and develop your career in a rapidly growing and industry leading global medical device company in the airway management, single-use bronchoscopy, and bladder volume measurement device markets. We operate with a singular focus of empowering healthcare professionals to better serve their patients. Our unique products and services help clinicians see the hidden realities of the human body, giving them insights they need to optimize patient care. For us, it starts with people: our team, our customers, and the patients they serve. Our innovation is based on finding new ways to offer simplicity where complexity exists. We also look for opportunities to increase the velocity of patient care, ultimately providing solutions that improve and extend patients' lives. Overview Your Business The Product Marketing area specializes in developing and executing marketing plans, initiatives, promotions, and communications related to specific products and services. They define competitive market requirements and opportunities, and provide ongoing marketing support that ensures the competitiveness of existing products. GlideScope: We developed the first video laryngoscope in 1999 and have since become the global market leader in video laryngoscope solutions. Today we offer a broad range of tools that include visualization systems, single-use and reusable blades, stylets, stats and video batons to support a variety of workflows and specialties. BFlex: We introduced BFlex bronchoscopes in 2019. Since then, we have expanded the range of the BFlex product line to support a variety of patient types and procedures. BFlex single-use bronchoscopes combine the convenience and accessibility of single-use tools with the performance you expect from a reusable bronchoscope. Paired with GlideScope, BFlex delivers the industry's first total airway solution. Responsibilities How You Will Add Value New Product Introduction: Leads overall global product launch strategy and development of value proposition, messaging, and positioning. Oversees execution of the global launch and leads the launch core team. Instrumental team member that identifies and develops marketing collateral, sales kits, and sales training. Programs & Campaigns: Responsible for leading all activities in the product lifecycle from launch to EOL. Leads programs to drive growth and improve profitability for their product(s). Develops value proposition, positioning, and messaging and collaborates with corporate marketing to execute campaigns. Annual Marketing Planning: Leads and owns the annual marketing plan for their product(s). Reviews and contributes to the annual operating plan process for their specific area of responsibility. Strategy: Responsible for product(s) strategy, makes recommendations for inclusion in strategic plan. Identifies and recommends geographic opportunities and manages product pricing, promotions, and product sales forecast. Leads end-of-life strategy and plans. Field Support: Owns field training content for their responsible products. Presents/trains field on product and marketing content. Track key competitors to support internal communication and competitive sales efforts. Customer Intimacy: Develops strong customer intimacy. With supervision, lead market research and competitive studies. Work effectively with network of clinical champions / key opinion leaders to support marketing efforts and help accelerate product adoption. Qualifications Who We are Looking For Key Attri