Job Information
Verathon, Inc. Product Manager II in Bothell, Washington
Product Manager II Location US-Bothell ID 2024-1185 Category Marketing Position Type Full-Time Work Model Onsite Company Overview Be Part of Our Story You have the opportunity to bring your talents and develop your career in a rapidly growing and industry leading global medical device company in the airway management, single-use bronchoscopy, and bladder volume measurement device markets. We operate with a singular focus of empowering healthcare professionals to better serve their patients. Our unique products and services help clinicians see the hidden realities of the human body, giving them insights they need to optimize patient care. For us, it starts with people: our team, our customers, and the patients they serve. Our innovation is based on finding new ways to offer simplicity where complexity exists. We also look for opportunities to increase the velocity of patient care, ultimately providing solutions that improve and extend patients' lives. Overview Your Business The Product Marketing area specializes in developing and executing marketing plans, initiatives, promotions, and communications related to specific products and services. They define competitive market requirements and opportunities, and provide ongoing marketing support that ensures the competitiveness of existing products. GlideScope: We developed the first video laryngoscope in 1999 and have since become the global market leader in video laryngoscope solutions. Today we offer a broad range of tools that include visualization systems, single-use and reusable blades, stylets, stats and video batons to support a variety of workflows and specialties. BFlex: We introduced BFlex bronchoscopes in 2019. Since then, we have expanded the range of the BFlex product line to support a variety of patient types and procedures. BFlex single-use bronchoscopes combine the convenience and accessibility of single-use tools with the performance you expect from a reusable bronchoscope. Paired with GlideScope, BFlex delivers the industry's first total airway solution. Responsibilities How You Will Add Value New Product Introduction: Member of the core team for launch to help develop launch plans, value proposition, and messaging. Takes ownership of assigned launch activities and deliverables. Makes recommendations for product and price positioning. Develops marketing collaterals, sales kits, and sales training Programs & Campaigns: Leads cross functional implementation of marketing plans. Works with corporate marketing on marketing campaigns Annual Marketing Planning: Supports development of the annual marketing plan in area of responsibility Strategy & Lifecycle Management: Participates in marketing strategy, development through contributions in the areas of market segmentation, buying personas and basic financial opportunity analysis Field Support: Develops required sales training content and sales tools. Presents/trains field on product and marketing content and provides ongoing support Customer Intimacy: Develops strong customer intimacy. With supervision, lead market research and competitive studies. Work effectively with network of clinical champions / key opinion leaders to support marketing efforts and help accelerate product adoption Qualifications Who We are Looking For Key Attributes: Organized and Disciplined Executor: You have demonstrated success in developing, planning, and executing a product lifecycle management strategy for new product launches in a regulated industry. Analytical & Strategic Critical Thinker: You possess strong and analytical critical thinking skills to create business models and forecasts and to develop pricing strategies