CASY-MSCCN Jobs

Be unstoppable with us! T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop! The Digital Business Manager executes against web marketing strategies that unlock incremental business value through exceptional web and app experiences that deliver seamless discovery and adoption of our products, features, and services across T-Mobile lines of business. This role accelerates business impact by leveraging data to inform web merchandising tactics, campaign optimization, and customer flows for T-Mobile across our digital properties. Digital Business Manager owns key segments of the digital experience and leads in achieving desired outcomes. Using consumer and market insights, this role defines and influence innovative experiences that increase customer satisfaction, drive online sales, and reduce costs. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. They influence and support new features and functionality launches to increase activations and support the overall customer experience. Digital Marketing Manager embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills with a strong bias for action, and a spirit of curiosity to find opportunities to deliver impact. RESPONSIBILITIES Define and execute web activities to support business goals, offers, device launches, and enterprise initiatives as well as analyzing relevant data and insights to inform and optimize campaign and site performance Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying learnings to optimize results Communicate marketing objectives, strategy, and milestones to key stakeholders Optimize outcomes by analyzing performance, behavioral, customer and market data and insights Develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital using consumer and market data and insights Lead transformation through continual optimization and building efficient and scalable processes Codify learnings and share best practices across teams KNOWLEDGE, SKILLS, AND ABILITIES Ability to distill complex and multi-facited strategies and articulate narratives into slide format Ability to source and manipulate complex data sets, including leveraging pivot tables and V-lookup Web Content Management: Skilled at managing content portfolios and how to govern allocation and optimize for business goals Tableau: Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau Segmentation: Ability to develop customer segments and tailored content to increase engagement and drive business outcomes Market Research: Ability to identify and drive A/B test methodology and implementation, leverage research methods to attain customer insights and inform strategy preferred Ability to identify process improvements to increase team efficiency and cost reduction preferred Ability to do light html or other web language manipulation preferred Ability to write basic SQL preferred QUALIFICATIONS Bachelor's Degree in business, marketing, inf