Job Information
Advantage Solutions Programmatic Sr. Account Manager in Austin, Texas
Summary
Programmatic Senior Account Manager (DVP) (Remote)
Reports to: The Director of Programmatic
We are seeking an experienced and driven Programmatic Senior Account Manager with expertise in programmatic ad buying to join our dynamic team. The ideal candidate will possess a deep understanding of programmatic advertising, exceptional client management skills, a strategic mindset, and a strong background in data analysis. As a Programmatic Senior Account Manager, you will be responsible for managing client relationships, driving campaigns, analyzing data, and collaborating with cross-channel teams to optimize results.
What We Offer:
Competitive salary
Comprehensive Full-Time Benefits (Medical, Dental, Vision, Life)
401(k) with Company Match
Training and Career Development
Generous Paid Time-Off and Flexible Schedules
Named “Best Places to Work 2022” by Built In Austin
Key Responsibilities:
Manage a portfolio of clients, serving as the main point of contact and building strong, trusted relationships.
Utilize expertise in DV360 to create, implement, and optimize programmatic campaigns that align with client objectives.
Lead campaign building, management, and optimization, ensuring KPIs are met or exceeded.
Conduct in-depth data analysis to extract insights, develop recommendations, and drive strategic decision-making.
Collaborate closely with cross-channel teams to ensure cohesive strategies and alignment across different advertising channels.
Assist in pitching programmatic solutions to prospective clients, demonstrating a deep understanding of DV360 capabilities.
Perform comprehensive creative analysis and testing, identifying opportunities to enhance campaign performance.
Demonstrate exceptional problem-solving skills by identifying and resolving technical issues related to 3rd party tags, API feeds, and reporting tools.
Exhibit strong decision-making skills when faced with complex challenges, ensuring optimal client outcomes.
Stay up-to-date with industry trends and advancements, and adapt strategies to remain at the forefront of programmatic advertising.
Leverage technical skills to work with analytics tools, ensuring accurate tracking and reporting for campaign performance.
Collaborate with the SEM and paid social teams to leverage insights and enhance overall paid advertising efforts.
The Role:
Responsible for all aspects of managing a client’s or clients’ programmatic advertising, including using Adlucent's proprietary Aura™ software, Google Analytics, and any other software and attribution tools at their disposal
Conduct ongoing analysis of campaigns; manage and optimize to meet client and internal performance goals. Independently troubleshoot account & technical issues to ensure that campaigns are maximizing performance
Partner with clients and lead internal account team members to define, drive and execute effective optimization strategies and testing schemes designed to improve campaign KPIs
Maintain strong communication with agency clients and internal team members to keep everyone informed of campaign status, scope or timeline changes and manage client expectations
Properly monitor campaign performance against client’s objectives, making optimization recommendations as necessary
Run weekly internal meetings to update on account performance, team activities and results, and any roadblocks; work with peers and your Account Supervisor to prioritize tasks and troubleshoot issues
Run bi-weekly client call(s) to update client(s) on performance and activities and provide insights around the account and the client’s business
Independently prepare and lead semi-annual/quarterly strategic business reviews with the client to discuss industry insights, account performance, and strategic opportunities and ideas
Explore additional strategic opportunities for the client and for Adlucent through research, testing/analysis, or working in new channels
Exemplify and promote Adlucent’s Core Values in day to day work, communication and professional relationships - Don’t be a Jerk, Keep It Real and Make $#%& Happen
This position may involve occasional travel, accounting for approximately 10% of the total work time. Travel requirements vary based on project needs, client engagements, and industry events. While the primary responsibilities of the role can be fulfilled remotely, some travel may be necessary to attend client meetings, industry conferences, team workshops, or other business-related activities.
Must-Have:
5+ years experience managing strategy and execution for DV360 accounts spending $100K/mo+ Proven track record of managing programmatic campaigns in DV360 with hands-on experience in campaign building, management, and optimization.
Strong data analysis skills with the ability to derive actionable insights from complex datasets.
Excellent client management skills, including the ability to pitch solutions and build lasting relationships.
Strategic thinker with a deep understanding of the programmatic advertising landscape and trends.
Exceptional communication skills, both written and verbal, with the ability to present insights and recommendations clearly.
Self-starter who can work independently, demonstrate initiative, and lead projects.
Strong technical skills in analytics tools and reporting platforms.
Strong problem-solving skills and the ability to make informed decisions quickly.
Agency experience involving display, video and programmatic and other digital media as well as client relationship management
Working knowledge of programmatic campaign workflow including setup, management, and reporting
Strong communication and presentation skills, able to clearly and effectively articulate business and marketing strategies, able to pitch proposals and influence clients
Great to Have:
Retail and/or national brand experience preferred
Proficiency in technical aspects of programmatic advertising, including troubleshooting technical issues.
Knowledge of SEM, paid social, and other paid advertising channels is a plus.
Media agency and/or client-side experience preferred
Fluent in a variety of DSPs (DV360, TTD, and Amazon DSP preferred), and Ad Servers
Familiarity with MMM, DMM, or attribution modeling
Assist with identifying, reporting, and resolving technical issues such as issues with 3rd party tags, API feeds, reporting tools, etc.
Strong technical skills around website analytics tools, URLs (structure, parameters, encoding), Javascript, and HTML
About Us:
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep SearchTM, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, Amazon, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.
Our Mission: Inspire the problem-solvers of tomorrow to reimagine client outcomes
Our Vision: Lead the industry evolution toward always-relevant marketing
Our Values:
MAKE $#%& HAPPEN: We solve problems efficiently. We know when to iterate and when to innovate. Some days we get to win and some days we get to learn.
KEEP IT REAL: We all have a little weird in us. Come as you are, and stay that way.
DON’T BE A JERK: We don’t count ego as a KPI. We act with empathy and make others matter. We are the coworkers you want to work with.
Location: Adlucent is a remote-forward digital performance marketing agency headquartered in Austin, TX
Job Will Remain Open Until Filled
Responsibilities
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Position Summary
The Sr Account Manager as a business partner is responsible for building and maintaining relationships with teams and clients. The Sr AM will be the liaison, acting as a point of contact and will help provide solutions, training and project management to help deliver outstanding results. The Sr AM must have the ability to work independently as part of a team in a fast-paced dynamic environment and be able to make decisions and meet stringent deadlines.
Essential Job Duties and Responsibilities
Liaison - Work closely with client and management as the primary point of contact to ensure appropriate communication is delivered in an accurate, timely and consistent manner.
Troubleshooting –Ensure all issues are properly escalated to the appropriate department. Provide feedback to and consult with the team and/or Client when needed regarding changes that need to be made.
Training and Education – Assesses and addresses training needs regarding existing and new software functionality.
System Platform and Configuration – Participate in new software release testing and validate the accuracy of the database after each enhancement release.
Project management: Act as a project manager on behalf of the client/team by leading the project from conception to completion.
Supervisory Responsibilities:
Direct Reports
- This position does not have supervisory responsibilities for direct reports
Indirect Reports
- Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements:
Travel and Driving are not essential duties or functions of this job
Travel up to %
Minimum Qualifications
The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree or equivalent experience
Field of Study/Area of Experience:
- 5+ years of experience in a client-facing/customer service role
Skills, Knowledge and Abilities
Process oriented/strong follow-up/ highly organized approach to managing/prioritizing tasks and day-to-day activity
Independent self-starter
Very strong communication and leadership skills and ability to interact effectively with all levels of management and clients
Team player with ability to collaborate and communicate with IT and/or business
Strong analytical thinker to assist in trouble shooting and managing retail technical and data issues
Comfortable and conversant with technology- very familiar with IPad, smartphones etc.
Project management of small to medium size project plans
Comfortable training or presenting in front of groups of people
Intermediate to advanced knowledge of MS Excel (Formulas, Pivot Tables, Templates)
Intermediate knowledge of MS Office Suite (Word, Power Point)
MS Access knowledge a plus
Environmental & Physical Requirements:
Office / Sedentary Requirements:
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
Important Information
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Locations US-TX-Austin
Primary Posting Location : City Austin
Primary Posting Location : State/Province TX
Primary Posting Location : Postal Code 73301
Primary Posting Location : Country US
Requisition ID 2024-432315
Position Type Full Time
Category Marketing (Corporate): Integrated Marketing, Experiential Marketing
Minimum USD $65,000.00/Yr.
Maximum USD $90,000.00/Yr.