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Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences.

OnBrand, the American Express in-house creative agency, has the ambition to become the internal creative partner of choice by building seamless customer experiences for our Business Units, driving results, and unlocking value for the enterprise. Powered by industry-leading creative, we are focused on developing forward-thinking ideas and working across channels to create end-to-end experiences in digital and beyond.

The Senior Manager of Creative Strategy develops and implements the strategic foundation and roadmap that inspires and informs communications to drive the company’s brands and products to our targets. This role forms an integral partnership with the creative team.

They’ll be responsible for generating comprehensive data and insight-driven, integrated creative and channel briefs. They will acquire and share deep knowledge of the industry including the competitive landscape, category disruptors and key business issues that affect American Express. They’ll develop approaches that drive high-level decisions, recommendations and result in standout creative delivery. Additionally, and perhaps most importantly, our ideal candidate is creative, collaborative, positive and can build strong relationships with both internal, external partners and agency teams.

Key Responsibilities

• Sets the strategic direction for creative campaigns and drives alignment with overall business strategy.

• Develops and executes innovative digital, channel, and content strategies across multiple platforms and customer touchpoints with demonstrated experience in digital content creation, including 360 campaigns, social media, video, and emerging technologies.

• Develops brand and product positionings, campaign briefs, comms plans, consumer journeys, and activation frameworks that guide creative execution.

• Seeks opportunities to stay up to date on technology, tools, and emerging media channels.

• Establishes themselves as a thought leader around integrated marketing and their dedicated line of business.

• Provides insight into testing methodologies and informs forecasting and optimization requirements for ensuring full impact.

• Forms strong working bonds with internal clients to become their trusted strategic partner.

• Collaborates with IAT (integrated agency team) members across disciplines.

• Works with data, analytics, Amex Insights, media teams, to identify and illuminate the data’s narrative and frame the implications for communication.

• Facilitates team brainstorms to stimulate unexpected ideas and initiatives.

• Works with Insight team and partners on an approach to uncovering the answers to the challenges.

Minimum Qualifications

• 5-7 years of relevant work experience in agency and/or client-side creative strategy/brand planning roles.

• Creative brief and strategic framework development mastery.

• Experience managing complex 360 & digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels.

• Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, remarketing.

• Problem-solving skills and ability to navigate difficult issues.

• Ability to organize and work with complex information and data.

• Ability to formulate smart POVs on industry related topics and socialize them.

• Strong analytical skills, understanding of KPI measurement and attribution.

• Demonstrated curiosity for trend watching.

• Sound business and professional ethics.

Qualifications

Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

• Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise.

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: US-New York-New York

Other Locations: US-Georgia-Atlanta

Schedule Full-time

Req ID: 24006043