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Newell Brands Manager, Enterprise Insights in Atlanta, Georgia

Company Overview

Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Summary:

Consumer, Shopper & Ideation (CSI) at Newell Brands is a strategic business partner who works cross-functionally across the organization, co-creating innovative products, brands and services. CSI efforts are grounded in deep understanding of brands, consumers, shoppers, competition, product categories, retail and omni-channel customers, cultural trends and market dynamics.

The posted position of Manager, Enterprise Insights, is a trusted partner across the Newell Brands network. This individual is responsible for developing insights that impacts business decision making for the enterprise and influences recommendations on brand strategy, brand and product portfolio management Pan-Newell. This role will support the broader CSI team in standardization of methodologies and creating global insights self-serve tools as well as supporting licensing and sustainability research efforts across the Newell system. Proficiency in custom market research, syndicated data analysis, and secondary research resources will be required to create relevant insights and leverage all tools at your disposal to inform business recommendations. This role reports into the Director, Consumer Enterprise Insights and will be an individual contributor.

Primary Responsibilities:

This individual is a reliable resource for the Newell system who brings value to the business through compelling and empathetic human insights, strategic thinking, smart analytics and creative problem solving. The manager will primarily impact marketing, sales / category / channel / shopper, and innovation teams but will be expected to represent the consumer throughout the business. The successful candidate will:

  • Consult with cross-functional business partners to understand consumer insights needs and help develop/maintain learning agendas

  • Provide guidance on research design and execution; strong skills needed in framing business and research questions, methodological choice, research execution oversight, and final delivery of insights

  • Consult with CSI team members, to understand team needs across the sub-functions, and create synergies where possible to elevate redundancy or bottle necks in the research process and manage CSI tools and depositories

  • Assist vendor selection, vetting, and management with experience across multiple vendors, ranging from full-service to DIY, agile techniques, as well as skills in developing value out of existing data sets

  • Collaborate with other consumer data owners (e.g., analytics, digital, call center) to understand alternate data availability and analytic outputs to facilitate integration of insights across data platforms

  • Help synthesize data to develop clear and concise communication of insights that compel action; strong skills needed in storytelling and data visualization

  • Help inspire new thinking with consumer engagements and insights, leveraging trends and marketplace intelligence to provoke growth minded-decision making

  • Promote fact-based decision-making by being a strong voice that advocates for the consumer and the health of the brands

Ideal Candidate Profile

  • Be a collaborative business partner and influencer

  • Have solid proficiency in custom market research, syndicated data analysis, and secondary research

  • Be knowledgeable about “tried and true” research methodologies and emerging/unique solutions

  • Be able to synthesize across multiple internal and external data sources to formulate insights

  • Be able to translate insights into meaningful, actionable stories and recommendations

  • Drive for results with a sense of urgency

  • Be curious and dig below the surface for the most impactful insights

  • Have solid verbal and written communication skills

  • Be a good educator to cross-functional partners in consumer centricity to enable them to successfully apply insights to their business area(s)

  • Be able to manage multiple initiatives simultaneously and comfortable with shifting scope

  • Be able to navigate ambiguity in a fast-paced environment

  • Positive, can-do attitude

Candidate Requirements

  • Four-year college degree

  • 4+ years of experience in a consumer insights/market research or similar consulting role

  • Client-side work in consumer products/durables preferred.

  • Research agency-side research experience a plus

  • Demonstrates an understanding of differences among countries and cultures

  • Broad based experience in quantitative and qualitative research methods, with the ability to design and deploy research from the ground up

  • Experience tailoring communications to different audiences and communicating to stakeholders: brand leadership, cross-functional team members, agency and retail partners, etc.

  • Genuine respect for and curiosity about consumers, shoppers, and end users

  • Experience discovering consumer insights that lead to actionable recommendations

  • Willingness to continuously build advocacy for the consumer insights function

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Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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