Fairstead Leasing Director in Washington, District Of Columbia
The Leasing Director will drive strategic leasing efforts for the organizations mixed income portfolio. The Leasing Director will work closely with the Communications and Marketing teams to implement strategic marketing efforts, driving traffic to the properties and achieving the leasing goals and objectives for the portfolio. The Leasing Director should be well versed in all aspects of residential leasing, have strong relationships within the leasing and brokerage community, and have experience building, managing and motivating leasing teams. The Leasing Director will be responsible for consistent reporting and will be the key person to provide market insight as it pertains to Fairstead’s mixed income properties, and their comps.
Reporting to the VP of Operations, the Leasing Director will be directly responsible for the following:
Responsible for the management and oversight of all leasing operations, marketing, and pricing of all residential properties in the portfolio (1200+ units)
Develop and mentor the leasing teams, implementing metrics and KPIs, training and mentoring in house leasing consultants and managers. Participate in interviewing and hiring of new team members
Cultivate and maintain relationships within the brokerage community, conducting broker tours and events, and consistent outreach
Oversight of all leasing-renewal pricing, rent rolls, lease applications, concessions, and new rents, in conjunction with Asset Management / Operations for final approval
Frequently visit properties, conducting walk throughs, evaluating leasing activity and site staff
Develop marketing initiatives including thorough marketing campaigns, broker blast distribution lists and partner with Communications and Marketing to ensure property branding is accurate on all collateral
Manage Yardi CRM software
Identify loss leaders and correct units to market, driving traffic to properties
Review stacking plans, layouts, and design to ensure marketability for vacant and newly renovated units
Conduct weekly market analysis, identifying market trends, pricing, and incentives, providing updates and pricing recommendations to Asset Management and Operations
Track leasing activity including traffic, traffic conversion, new applications, renewals, and retention, and YOY rent increases and other leasing related activities.
Deliver weekly, monthly, quarterly, and annual reporting on all leasing activity to Vice President of Operations, Regional Manager and Asset Managers
Manage Onsite and Yardi platforms
Work interdepartmentally within Fairstead Management (Operations, Property Management, Asset Management, Construction etc., to ensure units are ready for new move-ins and tours, and all vacancies are appropriately reported
Prepare tour lists and model units, walking vacancies to ensure units are ready to be shown. Train leasing teams on showing protocols.
Assist Community Manager and site teams with building walk throughs, punching renovated units and reviewing vacancies to ensure units are ready for new move-ins.
Assist Community Manager and site teams with all leasing functions during peak seasons to successfully manage increased building traffic and tours.
Partner with Community Managers to create and execute resident retention programs
Responsible for Multiple Dwelling registrations
Bachelor’s degree required
Real Estate license (essential)
3-5 years’ experience in residential leasing and sales, AND 2+ years of experience as a Leasing Manager or Director in an on-site capacity
Expertise in mixed income housing, proven skills in managing leases for high volume properties
Strong team building and management skills, with an impeccable track record of building successful leasing teams
Solid understanding of Federal, State, and local rental regulations and compliance.
Expert knowledge of rental agreements
Solution-oriented thinker with strong problem-solving skills,
Well-informed individual who displays good judgement and attention to detail.
Proficient in Microsoft Office and Yardi Software
Great Interpersonal and Communication Skills.
Fairstead is a vertically integrated real estate investor, developer, owner, and operator specializing in affordable and mixed-income housing. Since 2014, Fairstead has acquired and/or developed more than $4 Billion of multifamily property across the country, and today owns a portfolio of over 12,000 apartments in 14 states. The company’s comprehensive platform provides hands-on expertise across all multifamily disciplines, including acquisitions, development, design and construction, energy and sustainability, property management and social services.
Fairstead’s primary mission is to provide high quality housing to all regardless of income, and to make our stakeholders feel “Right at Home.” With long-term commitment to its residents, communities, and partners, the Fairstead team stands out by:
Listening to and understanding the needs of its residents, communities, partners, and stakeholders alike
Developing and preserving high quality affordable housing in an innovative and sustainable fashion
Creating a positive social and environmental impact within the properties and communities it serves