Job Information

ICONMA, LLC Marketing Associate in United States

Responsibilities Help with yearly and quarterly planning process by understanding customer and market insights and then building a campaign plan Develop and execute awareness and demand generation campaigns featuring a range of ungated and gated offers including blogs, customer stories, research reports, white papers, recorded and live webinars, special promotions and events. Promote those offers to customers and prospects through a variety of channels, including email, digital, and social media. Quarterback marketing projects with cross-functional stakeholder team. You will lead projects from planning through in-market execution and reporting Build, run and explain reports on marketing performance- produce quantitative and qualitative analysis of marketing efforts including website performance Manage end-to-end processes across several multi-channel marketing programs simultaneously Support sales with operational improvements to lead generation and nurture Partner with the creative team for promotional assets required for the campaign, including copy and design for landing pages, banners, social, etc. Manage online and in-person events, including registration, event logistics and follow-up Qualifications 1 - 3 years B2B marketing experience, ideally in a technology environment Previous demand generation/campaign experience - the ability to build promotion strategy across channels and report on results Excellent stakeholder/partner management and communication skills Ability to work in fast paced environment and adapt to change Ability to work in ambiguity, be resourceful, naturally curious and proactive Exceptional organizational skills and attention to detail Hiring Manager Q&A: Aside from the job description, can you provide an overview of what a day for this contractor will look like? A mix of campaigns ops and strategy Opening campaigns, list uploads, email campaign creation, webinar set up and promotion, identifying new and innovative campaign ideas As an equal opportunity employer, ICONMA pride itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, colour, gender, age, Sexual orientation, citizenship, or disability.