BRP US Inc LATAM Digital Marketing Coordinator in United States
LIFE AT BRP
At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.
Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.
Our 10,000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms.
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Key responsibility areas: 1. CREATE A DIGITAL STRATEGY VISION AND ROADMAP FOR LATAM
1.1 Stay deeply connected to the global BRP teams to leverage existing plans and tools to elevate the digital performance in the LATAM region 1.2 Use strong knowledge of the digital marketing landscape in LATAM to influence the plans created and the tools provided by the global team to the LATAM region. 1.3 Leverage partner agencies in LATAM to bring new ideas and insights to both the LATAM team and the global team in Canada. 1.4 Propose strategies and supporting budget to optimize return on investment. 1.5 Closely monitor the work of partner agencies and the key performance indexes, summarizing key variances to management. 1.6 Coordinates a calendar of activities with the digital global team in Canada to launch new products and campaigns 1.7 Ensure availability of images, videos that are adapted to the region's needs ensuring that the assets are translated, depict the correct product, have the right message, etc...
1.8 Spanish speaking - Fluent in speaking and written
- WEBSITES OWNERSHIP
2.1 Adapt and optimize global websites to LATAM's needs coordinating user acceptance tests with the team in Canada and improving user experience, content, speed, and conversion. 2.2 Plan and execute new model year deployments in accordance with the global and regional calendars. 2.3 Plan all SEO/SEM strategies to maximize conversion on our corporate websites and execute it with the help of local marketing coordinators. 2.4 Coordinates the update of the local websites to reflect promotions, product changes, key events, etc...
- SOCIAL MEDIA OWNERSHIP
3.1 Plan and execute social media campaigns (mainly on Facebook and Instagram) 3.2 Build a calendar of activities and budget according to sales goals, seasonality and company priorities. 3.3 Coordinate work of agencies and community managers in the region to make sure campaigns are deployed as planned. Ensure that best practices like BRP visual and safety guidelines are followed across the board.
- GOOGLE STRATEGY OWNERSHIP
4.1 Plan and execute the search, display and video strategies on Google owned platforms (google.com; Youtube) and tools (Google Adwords).
- CRM OWNERSHIP
5.1 Monitor generation of leads and work to improve the conversion rates to sales. 5.2 Develop and implement tools and systems to improve lead follow up and nurturing. 5.3 Recommend campaigns to improve customer data acquisition and quality of warranty data. 5.4 Plans and coordinates the execution of email and telemarketing campaigns throughout the region.
Position based in Plano, TX
Global Location: United States, Dallas, TX
# of openings: 1