The Coca-Cola Company Media Consumer & Shopper Senior Manager, North Africa in Egypt
KEY WORKING PARAMETERS
Focus, Scope, & Impact:
The Consumer and Shopper Media leader will:
Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
Step-change the way we think (and act) about connections and media by bringing more science to the planning and execution phases (e.g. ROI, data, …), shifting from a “Consumer x Shopper centric” approach to a “people centric” (onmi) approach, and truly leveraging the OESP philosophy
Step change how we think and use different forms of media to connect better with our consumers
Ensure we have the most effective and efficient media plans for our brands across all markets within the OU, out-performing versus competitors in all brand program KPIs
Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations
Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
Recommend the ideal DMI split by brand and channel to all of our portfolio of brands
Constantly checking and reporting to current status of our brand presence and performance in the various media types: eg Copy Rotation, RMTC Policy, productivity etc.
Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU
Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
Lead the auditing processes with media-related questions
Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries within the OU.
Lead the development and management of the real-time amplification of our brands (calendar, content and media), connecting with PS for the social listening pillar, and with creative strategy and other IMX functions for local content development.
Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU
Work in close collaboration with PS to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper
Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner
Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU
Leverage all the potential synergies in the media planning and negotiation withing the OU
The Consumer and Shopper Media leader is a knowledgeable and thought leader in the areas of Media Beliefs, Media Productivity and Social media activation. He/she will be the main contact point with all the media and social media vehicles and platforms withing the OU
He/she is a key player in the IMX team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand’s audience.
KEY SUCCESS PARAMETERS
Significant marketing, media, and leadership experience (15+ years)
Direct experience with media strategy, planning and negotiation, as well as social media channels
Preference for individuals that have worked in agencies and/or media vehicles in the past
Experience working with marketing in the field is preferred
Experience working in cross-functional and cross-geographical teams is preferred
Developing and ensuring implementation of multiple activities needed to reach targets
Leading strategic conversations, negotiations and alignment with senior and key stakeholders
Ability to provide input to brand & creative strategy at OU level, and IMX strategies at global level
Deep understanding of the evolved media landscape
Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
High ability to control big media budgets at an OU level
Ability to work in Agile cross-functional teams
Ability to lead and develop a diverse, multi-geography team
Role will require frequent communication with OU Mkt lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, bottlers (local MKT teams) and counterparts in other OUs
Role will also interact frequently with external parties, particularly agencies and media companies
Fluent in English, French and Arabic
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
MEDIA DEVELOPMENT AND NEGOTIATION
CONSUMER AND SHOPPER ENGAGEMENT
TEAM MANAGEMENT & LEADERSHIP
SOCIAL MEDIA DEVELOPMENT
BROAD EXPERTISE IN (GOOD TO HAVE)
AGILE WAYS OF WORKING
What We Can Do for You: You will be part of the Africa team where teams are the new heroes and our leaders that are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:
Make our CULTURE Code inevitable
Build winning CAPABILITIES
Change the DNA of our organization to becoming ADAPTABLE
We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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