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Microsoft Corporation Marketing Communications Manager in Tokyo, Japan

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

We are looking for a seasoned event marketer to join the Central Marketing Organization (CMO).

The Central Marketing Organization (CMO) is anchored around a shared purpose for Customer Centricity, Marketing Thought Leadership, and Marketing and Sales Alignment. CMO accelerates the Area growth agenda through integrated marketing campaigns that delight our customers and partners and create Microsoft fans. CMO leverages deep functional and business expertise to deliver superior customer experiences through connected customer journeys and data driven storytelling. CMO builds strategic partnerships across Corp HQ and the Area to drive a digitally transformed, connected go-to-market.

The Event Marketing Manager oversees and orchestrates successful local event planning and execution to support Area business priorities and connection to Global Demand Center programs. You leverage data to gain insights to maximize business impact of events and drive ongoing portfolio and program optimization. The Event Marketing Manager role requires a professional passion for modern marketing techniques and principles along with how to drive demand and earn and attention for digital events.

The ideal candidate is a quick learner and rapid adopter of leading practices from A14 peers, and a courageous leader skilled in both managing a team to execute on global strategy and champion effective marketing integration and marketing operations to drive positive business outcomes. You must enjoy ongoing challenges in our multifaceted, highly matrixed organization and the industry that requires a combination of Modern Marketing Profile, Event Marketing leadership and global programs adoption in your Area for the greater cause-all coming together to deliver the customer experience.

Responsibilities

Event Marketing Manager - Event Operation and Insight

  • Event Strategy & Operational Excellence : Develop and manage local event strategy that supports Area business priorities, including process, systems, and digital tools to optimize the customer and partner event experience while keeping digital events as the core strategy. Drive adoption and usage of the Microsoft Events Framework, leveraging corporate event investments and ensure all local events align to the branding, content, and timing standards which enable more seamless connection of local events to Global Demand Center programs. Develop local event programs to drive consistency, efficiency, and scale.

  • Resource Management : Drive consistent adoption and usage of the Global Events Digital Platform for all local events. Manages event team resources to execute and deliver on the global event strategy.

  • Event Metrics & Insights : Drive adoption of the event measurement/evaluation approach to enable more consistent event insights and optimization. Leverages business analytics and relevant metrics to drive business impact; acts as the SME for competitive event activities. Compile learning and share leading practices across teams to help achieve the most effective results.

  • Event Discipline Leadership : Consults as the Event expert on the contribution that events can make to the business goals; advises the LT on the inclusion of events as part of the marketing mix, driving alignment across the entire Microsoft Japan in respect to this discipline.

Qualifications

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (https://careers.microsoft.com/us/en/accommodationrequest) .

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

  • 8+ years of related event marketing experience, including managing event preparation and execution.

  • Experience in structuring and managing digital events, driving registration, earning, and keeping attendee attention, and digital event platforms.

  • Business/marketing analytics & digital marketing and social amplification desired. Understanding of marketing automation concepts and software tools to capture contacts/leads and measure commercial impact of investments.

  • Experience in managing vendors is required as this position will manage outsourced event logistics and production vendors to ensure they event execution is aligned to business objectives.

  • Bachelor’s degree (B.S./B.A.) or equivalent work experience required. Master’s degree preferred. Business, Marketing or Communications field of study preferred.

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