House of Blues Director, Regional Marketing in Tampa, Florida
WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.
WHO ARE YOU?A relationship driven individual who is passionate about live music and the future of marketing. You work well in a collaborative, fast paced environment and are excited about the future of live event marketing. You are an excellent communicator and relationship builder and develop and maintain strong professional relationships with both internal and external stakeholders. You are a partner to our client and artist teams, not an order taker - you help advise and collaborate with them to balance priorities and ensure we are developing the best marketing plans to achieve their goals. You are adept at translating client and artist needs into actionable insights and can clearly communicate with internal teams to deliver marketing plans that meet their goals. You have a keen attention to detail, and you are adept at balancing multiple projects at the same time. You are a self-starter, and you see things through to completion - no job is too big or too small. You are passionate about music and being part of a team that connects fans to the artists they love.
THE JOBWe are currently looking for a Regional Marketing Director. This person, under guidance of the Regional Marketing Management Team, will be responsible for multiple tasks that are essential to the success of Live Nation’s marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and partnerships, and management of multiple event advertising budgets for arena, stadium and amphitheater shows.
WHAT THIS ROLE WILL DO
Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena and amphitheater level
Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
Partner with the local talent buying team to manage the success of local events across multiple venues
Create impactful promotions for Live Nation events using multiple regional media partners
Compile and share extensive audience and artist demographic information to shape development of marketing plans
Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
Work with internal stakeholders to provide post show marketing analytics recaps to artists
Coordinate street team and grassroots marketing efforts with local market contacts
Day of show event coverage as necessary
WHAT THIS PERSON WILL BRING
Bachelor’s degree preferred, but not required
Strong organizational skills and attention to detail
Minimum of 8+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
Minimum of 8+ years prior experience managing local media relationships
Minimum of 8+ years working with artist marketing representatives
Ability to work day, evening and weekend hours, based on the needs of daily business operations
Ability to work in a very busy, high-pressure, team setting
Ability to troubleshoot and problem solve independently
Excellent communication skills, both verbal and written
COVID-19 vaccination will be required for this position subject to legally valid exemptions.
BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mentallimitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside ofColorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.