Samsung Electronics America Regional Manager, Brand Marketing in Singapore, Singapore
• The role is part of the regional Corp Mktg team and reports to the Head of Corporate Mktg.
• This role’s key responsibility is to drive brand marketing initiatives across the region and strengthen our brand experience across all key touchpoints. Role scope covers the region of SEA and ANZ
Role and Responsibilities
Lead regional brand marketing and brand experience initiatives.
Identify key gaps and opportunities
Develop regional brand marketing and loyalty strategy
Design and execute brand marketing plan and initiatives with internal teams and partner agencies
Implement initiatives in close partnership with subsidiaries
Monitor results and ensure impact on key KPIs and metrics. Develop relevant learning and case studies.
Enhance brand experience on our owned channels (Dotcom, Social)
Drive Post Purchase Experience across the region to improve customer retention.
Act as a regional liaison for Global Marketing campaigns and initiatives
Actively contribute to building marketing capability within the region (development of guidelines and best practices, piloting new tools and opportunities, etc.)The role has constant interactions with multiple teams at a Global and Local level within the extended marketing community (Corporate Mktg, Product Marketing across all key categories, Online, Customer Service) and across functions (Management Support, Legal, IT etc.), as well as with various agencies.
Develop strong relationships with key business partners (in regional office, countries and global headquarters).
Moderate brand and corporate marketing conversations and agenda
Drive and develop collaborative and mutually beneficial relationships with key agencies and partners
Skills and Qualifications
Degree or Master in Economics, Marketing or Business Administration
At least 10 years professional experience in marketing, acquired at least in part in a regional role, with a proven track record
Need to have actual brand management and brand experience management experience (not just product marketing)
Solid experience in digital marketing to thrive in digital / mobile 1st environment
Strong customer focus – i.e. ability to place our customers at the heart of our thinking process and make data and insight led decision and recommendations
Strong presentation and communication skills to deal with a broad set of stakeholders, ability to tell compelling stories and align people behind plans
Ability to work autonomously and drive the agenda on key areas of responsibilities.
Ability to work with speed and navigate complex multi-cultural matrix environments with many partners and stakeholders.
Behavior Traits: Resilient team player with strong networking skills, quick learner, externally orientated, at ease with ambiguity, embrace change and at ease in fast paced environments
Competencies: Drive for execution, Sense of urgency, Embracing challenges, Foster collaborations, Strong sense of ownership and accountability
Experience in or passion for consumer technology is a plus.
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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969 , Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( https://news.samsung.com/global/ ).
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