Job Information

SAS Shoemakers Social Media Manager in San Antonio, Texas

Company Profile

San Antonio Shoemakers (SAS), a San Antonio, Texas based privately held company, has been in business for over 40 years and has developed a reputation as a premier American manufacturer of high quality comfort footwear.


SAS has an opening for a seasoned Social Media Manager to support the Head of Marketing in leading the efforts around promoting the SAS brand and products via organic social media & community management. The Manager of social media will be an expert in leading social strategy, driving purposeful planning, using real-time data to inform decisions, managing the social voice of consumer and engagement, and identifying new and trending opportunities within the everchanging digital space..

Job Responsibilities

  • Develop and implement SAS’s social media strategy with clear objective, goals and KPI’s which may vary by channel/platform.

  • Act as social media expert and manage social channels for the brand.

  • Define strategic deployment of social customer care monitoring, tools, and personnel.

  • Manage timely brand messaging to educate and inform care agents on relevant topics.

  • Identify and execute new community activation opportunities to build engagement and grow user generated content and followers.

  • Work closely with Head of Marketing to influence the creation of content, push innovative boundaries and test new and emerging opportunities (i.e. Live streams, Tok-tok, Premieres)

  • Establish and maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media platforms.

  • Create and manage social media content calendar (paid and organic), creative briefs, and posting schedule across all platforms in alignment with brand priorities and business goals. •.

  • Review and approve all social media posts, ensuring alignment with voice, brand, and content best practices.

  • Leverage trending topics and culturally relevant conversations regularly to drive audience engagement, build brand perception and keep SAS top of mind.

  • Provide audience and performance insights through owned channels to impact future content-planning.

Job Qualifications

  • Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, Instagram, and YouTube

  • Must be a self-starter who thrives in a fast-paced environment

  • Must possess strong written and verbal communication skills with strong attention detail

  • Must have experience copywriting

  • Must be able to demonstrate interest and knowledge of footwear or apparel industry.

  • Must be able to proactively prioritize business needs and effectively manage resources

  • Familiar with marketing channels and online marketing strategies

  • Familiar with Social Media publishing tools

  • Ability to grasp digital technology trends and act on them proactively

  • Ability to multitask

  • Strong analytical skills

Physical Requirements

  • Must be able to walk/stand for 8 – 10 hours.

  • Required to have close visual acuity to perform an activity such as viewing a computer, visual inspection, and prepare and analyze projects.

  • Comfortable using a computer.

Education & Experience Requirements

  • BS/BA degree in Marketing, New Media, Advertising, or minimum 8 years in a related field.

  • Previous experience working as a senior capacity within social media or similar role (minimum 4 years)

  • Experience with Sprout Social, FB Paid Ads, Meltwater

  • Proficient in reading and reporting google analytics.

  • Experience writing content for digital campaigns using keywords.

I have read and understand the duties, responsibilities and qualifications of this position and acknowledge that I can perform the essential functions of the job with or without an accommodation. I also understand that this is a summary of this position’s duties and other responsibilities may be assigned as the company deems necessary.

SAS is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/ Affirmative Action Employer, making decisions without regard to-race, color, religion, gender, gender identity or expression, sexual orientations, national origins, disability status, age, marital status or protected veteran class. No phone calls or agencies please.