SAS Shoemakers Social Media Manager in San Antonio, Texas
San Antonio Shoemakers (SAS), a San Antonio, Texas based privately held company, has been in business for over 40 years and has developed a reputation as a premier American manufacturer of high quality comfort footwear.
SAS has an opening for a seasoned Social Media Manager to support the Head of Marketing in leading the efforts around promoting the SAS brand and products via organic social media & community management. The Manager of social media will be an expert in leading social strategy, driving purposeful planning, using real-time data to inform decisions, managing the social voice of consumer and engagement, and identifying new and trending opportunities within the everchanging digital space..
Develop and implement SAS’s social media strategy with clear objective, goals and KPI’s which may vary by channel/platform.
Act as social media expert and manage social channels for the brand.
Define strategic deployment of social customer care monitoring, tools, and personnel.
Manage timely brand messaging to educate and inform care agents on relevant topics.
Identify and execute new community activation opportunities to build engagement and grow user generated content and followers.
Work closely with Head of Marketing to influence the creation of content, push innovative boundaries and test new and emerging opportunities (i.e. Live streams, Tok-tok, Premieres)
Establish and maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media platforms.
Create and manage social media content calendar (paid and organic), creative briefs, and posting schedule across all platforms in alignment with brand priorities and business goals. •.
Review and approve all social media posts, ensuring alignment with voice, brand, and content best practices.
Leverage trending topics and culturally relevant conversations regularly to drive audience engagement, build brand perception and keep SAS top of mind.
Provide audience and performance insights through owned channels to impact future content-planning.
Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, Instagram, and YouTube
Must be a self-starter who thrives in a fast-paced environment
Must possess strong written and verbal communication skills with strong attention detail
Must have experience copywriting
Must be able to demonstrate interest and knowledge of footwear or apparel industry.
Must be able to proactively prioritize business needs and effectively manage resources
Familiar with marketing channels and online marketing strategies
Familiar with Social Media publishing tools
Ability to grasp digital technology trends and act on them proactively
Ability to multitask
Strong analytical skills
Must be able to walk/stand for 8 – 10 hours.
Required to have close visual acuity to perform an activity such as viewing a computer, visual inspection, and prepare and analyze projects.
Comfortable using a computer.
Education & Experience Requirements
BS/BA degree in Marketing, New Media, Advertising, or minimum 8 years in a related field.
Previous experience working as a senior capacity within social media or similar role (minimum 4 years)
Experience with Sprout Social, FB Paid Ads, Meltwater
Proficient in reading and reporting google analytics.
Experience writing content for digital campaigns using keywords.
I have read and understand the duties, responsibilities and qualifications of this position and acknowledge that I can perform the essential functions of the job with or without an accommodation. I also understand that this is a summary of this position’s duties and other responsibilities may be assigned as the company deems necessary.
SAS is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/ Affirmative Action Employer, making decisions without regard to-race, color, religion, gender, gender identity or expression, sexual orientations, national origins, disability status, age, marital status or protected veteran class. No phone calls or agencies please.