DeVry Education Group Email Marketing Specialist in Remote/Virtual, United States
Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits. As part of our Digital Center of Excellence, the Email Marketing Specialist manages the execution of email and marketing automation campaigns, from setup, targeting and testing to deployment and data monitoring. In this role, you will be working closely with the Email Marketing Manager to support the strategy and the technical expertise needed to fully leverage our CRM system and email marketing systems to ensure our business objectives are met for our institutions.
Responsible for the execution of email and marketing automation campaigns including creative development, setup, targeting and testing to deployment and data monitoring
Analyzes all aspects of the email program’s performance metrics, providing recommendations to improve the effectiveness of campaigns and adjusting the email marketing plan as required
Supports the Email Marketing Manager in the planning and execution of digital experience strategy and conducts discovery and/or planning as needed
Tests and analyzes new customer segments and maps out a strategy based upon email performance and marketing objectives
Pull lists from various systems to ensure proper targeting and segmentation for communication deployments
Assists with the expansion into an omni-channel marketing approach across our institutions.
- Bachelor’s degree required, preferably in marketing or a related field.
1-3 years of email marketing experience; knowledge of HTML and CSS a plus.
Experience with an email service provider is preferred. (Eloqua, Marketo or Pardot). Salesforce.com experience a plus.
Ability to work in a fast-paced environment across multiple departments.
Self-starter with ability to support multiple work streams to meet deadlines.
Excellent project management skills.
Strong leadership skills.
Excellent communication skills, both written and verbal.
Agency experience is a plus.
We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community. Adtalem is a leading workforce solutions provider that partners with organizations to proactively address future workforce needs and empowers career development with access to world-class academic curriculums, certifications and training programs across the medical and healthcare and financial services industries.
Adtalem institutions and companies include: American University of the Caribbean School of Medicine, Association of Certified Anti-Money Laundering Specialists, Becker Professional Education, Chamberlain University, EduPristine, OnCourse Learning, Ross University School of Medicine and Ross University School of Veterinary Medicine. (NYSE: ATGE; member S&P MidCap 400 Index) For more information, please visit adtalem.com.
Req Number: 2020-115837
FLSA U.S./Global Status: U.S. - Exempt