Autodesk Manager, Marketing Automation in Remote, British Columbia
Job Requisition ID #
Autodesk Construction Solutions is seeking a creative and technical candidate to lead the marketing automation team within the demand generation department.
In this role, you'll manage the team responsible for the email, webinar, and chatbot marketing programs and work cross-functionally with stakeholders across the business (product marketing, growth, marketing operations, and content). In addition, you and your team will prioritize the optimization and performance of these programs to drive a qualified pipeline for the sales team. If you're ready to lead a talented and hungry team to make a quantifiable impact within the organization, this role is for you!
Develop and direct the marketing automation strategy
Closely understand our ideal customer profile (ICP) and customer experience to track, analyze, and optimize the buyers' journey across our suite of products
Strategize and execute an A/B test plan for emails, landing pages, webinars, and chatbot experiences
Collaborate with our growth and segment marketing teams to execute integrated campaigns across yourownedchannels
Manage email nurtures flows, including trial and customer onboarding experiences across the Autodesk Construction Cloud
BA, BS, or equivalent degree
3+ years in B2B marketing roles, including demand generation,growth, marketing automation, or lifecycle marketing
2+ years using a marketing automation platform (preferablyMarketo)
Proficiency in email marketing, webinars (we useGoToWebinar), chatbots (we use Qualified), including reporting on, analyzing, and optimizing the performance of those channels
Comfortable with interpreting and reporting performance metrics
Strong interpersonal skills. Must be sharp, energetic, assertive, andresults-oriented. Able to prioritize and focus in a rapidly evolving environment
The Ideal Candidate
Experience managing a fast-paced marketing team
Expert-level working knowledge ofMarketo
You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results
You enjoy solving problems and are good at crafting creative solutions
You communicate clearly and effectively with cross-functional groups and senior management
Autodesk Construction Solutions
Autodesk has fully reimagined the construction business for the digital age, enabling company/ies to address the most important challenges they face today while preparing for new ways of working in the future. The Autodesk Construction Solutions (ACS) portfolio connects the office, trailer and field so customers can move seamlessly through each phase of a building’s lifecycle — from design and preconstruction to construction, turnover and operations — with best-in-class solutions that include Assemble Systems, BIM 360, BuildingConnected and PlanGrid. General contractors, subcontractors, and owners around the world rely on ACS to win more work, enhance collaboration, speed decision-making, reduce risk, and improve overall project outcomes
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
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Today our solutions span countless industries empowering innovators everywhere. But we’re restless to do more. We don’t believe in waiting for progress, we believe in making it. By combining and recombining technologies. By blurring boundaries, reinventing rules, and merging fields. By unleashing talent and unlocking insights across industries. By helping our customers converge on solutions to the challenges we all face today. At Autodesk, we believe that when you have the right tools to work and think flexibly you have the power to transform what actually needs making. The power to design and make a better world for all.
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