Nintendo Assistant Producer (Experiential Marketing) in Redmond, Washington
Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.
Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.
DESCRIPTION OF DUTIES
Supports and/or owns the execution of experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support, and increased engagement for Nintendo brands
Actively participates in upfront and ongoing development of proposals for experiential marketing programs
Works closely and cross-functionally with internal teams to understand overall marketing priorities, key brand messaging, and targeted audiences to fully integrate marketing activities, synchronize consumer messaging, amplify exposure, and drive retail conversion
Collaborates with external agencies and internal teams to identify and develop strategic opportunities and tactics to best promote key Nintendo hardware and software in order to meet specific marketing objectives
Partners with multimedia product partners and internal/external staff to deliver rich sensory and human engagement experiences that move people into positive action
Presents experiential opportunities and proposals to Experiential Marketing leadership for approvals based on strategic approach, projected results, and ROI
Handles assigned elements of execution for national experiential events and other special projects
Executes a full spectrum of experiential tactics/approaches (consumer, tradeshow, tour, mobile, product launch, retail, media, influencer, buzz, stunts, corporate, employee, etc.) and supports the exploration of all-new approaches.
Drives and supports intensive collaboration with internal teams, external agencies, and brand partners to ensure maximum market impact and exposure are achieved across all marketing teams
Supports internal teams as an in-house agency across strategic planning, creative development, production and fabrication, staffing and training, venue contracting, shipping, onsite event execution and troubleshooting (including set up and tear down)
Keeps all projects on strategy, on time, and on budget
During development and execution: develops, maintains and shares experiential marketing program status, recaps and analysis (including budgets, timing, photos, collateral, and other materials for reference)
Post program: performs and reports thorough ROI analysis, key learning, and results
Seeks out and shares best in class event practices, new technologies, and industry benchmarks to ensure world class event execution
Oversees onsite event execution, partner management, production, and to gain insights and learnings for current or future programs
On-site at events: participates in setup/strike, which may include, but is not limited to: loading/unloading of equipment, crates, or pallets off of trucks and in/out of event sites.
SUMMARY OF REQUIREMENTS
Four or more years of experience in consumer marketing, experiential event marketing, or related experience in creative development and execution of national consumer marketing campaigns
Agency or corporate marketing background with an emphasis in consumer experiential events is strongly preferred
Proven record of developing and executing successful fully-integrated national live events with significant market and consumer impact while staying on-time and on-budget
Strong understanding of promotional and experiential strategies and tactics to ensure feasibility of core ideas and to troubleshoot during execution
Ability to develop thorough internal proposals and present to senior management
Bachelor’s degree or equivalent experience