Abbott Marketing Manager, U.S. Hospital Marketing - Abbott Point of Care (APOC) in Princeton, New Jersey
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countries
Abbott Point of Care (APOC), a $600 million division of Abbott, enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most caring for the patient.
Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld analyzer, and viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety. Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations.
Our Princeton, NJ location has an opening for a Marketing Manager, U.S. Hospital Marketing . The Marketing Manager is responsible for developing and implementing marketing strategies that will strengthen the position of the i-STAT System in US hospitals. The Marketing Manager will build the i-STAT brand by clearly articulating the value of the technology platform, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results. The Marketing Manager will report to the Director, US Hospital Marketing and will have one (1) direct report. The position will be based in Princeton, NJ; up to 35% domestic travel may be required.
WHAT YOU’LL DO
Understands needs and buying process of target audiences, including C-suite, physicians, nurses, lab personnel, procurement, etc.
Gathers and synthesizes information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.)
Proactively shares insights across the business to shape and refine business strategies
Understand competitive offerings and provide commercial organization with tools to differentiate portfolio in the marketplace
Manages all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion) to grow the business in a profitable and sustainable manner
Defines market segments and targets, clearly articulating brand positioning and differentiated brand messaging
Drives brand building actions through the sales teams and ensures the brand positioning is brought to life consistently in interactions with customers across multiple channels
Strategy and planning:
Owns the overall development and execution of specific marketing plans, ensuring collaboration with necessary internal stakeholders
Build robust plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities
Anticipates risks to marketing strategy, proactively assessing scenarios and creating contingency plans
Builds insightful marketing campaigns that engage relevant audiences, and deliver business results
Uses a test-and-learn approach to try out different ways of connecting with key stakeholders
Works closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers
Observe all regulatory and compliance requirements
Effectively manages marketing budget to achieve brand objectives
Accurately forecasts financial impact of marketing initiatives and marketplace trends
Assumes responsibility for achieving growth targets
Supports the development of launch plans, providing analysis and insights to effectively bring new products to market
Utilizes project management and collaboration skills to delivers against timelines, identifying potential risks as they arise
Provides sales teams with appropriate training and resources to execute launch plans
Actively tracks & reports progress toward goals, adapting approaches where required
Exhibits a customer-centric approach, putting customer needs first in all decisions
Willingness to challenge the status quo and act as a change agent
Simplifies and explains complex concepts to different audiences
Proactively seeks solutions to business challenges
Thinks strategically when making choices
Exhibits a bias for action to get solutions to the market quickly
Collaborates well with internal stakeholders from across the organization
Unquestionable ethics and integrity
The Marketing Manager is responsible for achievement of the objectives of the US Hospital Marketing team and the commercial goals of the Abbott Point of Care division
Performance will be measured against annual marketing plans, including specific financial objectives
All work must be completed in accordance with Abbott quality, ethics, and compliance guidelines
All work must be managed within established budget guidelines
EDUCATION AND EXPERIENCE YOU’LL BRING
Bachelor’s degree in business, life sciences, engineering or related technical discipline.
6+ years in the healthcare industry
4+ years in marketing, sales, and/or account management
MBA is desired
U.S. Health Systems and Hospital marketing experience is highly preferred
Medical devices and/or Diagnostics industry experience is preferred
People management experience
Strong analytical and Excel skills, with knowledge of data analysis and financial models
Excellent verbal and written communication skills, including advanced PowerPoint knowledge
Deep understanding of the complexities of the diagnostics market and customer needs
Ability to develop, rationalize, and present strategy
Strong work ethic, self-motivation, and resourcefulness
Product launch experience
Scientific or technical experience
Project management experience
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development , with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
*Learn more about our benefits that add real value to your life to help you live fully: * www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com (http://www.abbott.com/) , on Facebook at www.facebook.com/Abbott and on Twitter @Abbott News and @AbbottGlobal.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
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