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Abbott Marketing Manager, U.S. Hospital Marketing - Abbott Point of Care (APOC) in Princeton, New Jersey

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countries

Abbott Point of Care (APOC), a $600 million division of Abbott, enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most caring for the patient.

Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld analyzer, and viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety. Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations.

Our Princeton, NJ location has an opening for a Marketing Manager, U.S. Hospital Marketing . The Marketing Manager is responsible for developing and implementing marketing strategies that will strengthen the position of the i-STAT System in US hospitals. The Marketing Manager will build the i-STAT brand by clearly articulating the value of the technology platform, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results. The Marketing Manager will report to the Director, US Hospital Marketing and will have one (1) direct report. The position will be based in Princeton, NJ; up to 35% domestic travel may be required.

WHAT YOU’LL DO

Market insights:

  • Understands needs and buying process of target audiences, including C-suite, physicians, nurses, lab personnel, procurement, etc.

  • Gathers and synthesizes information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.)

  • Proactively shares insights across the business to shape and refine business strategies

  • Understand competitive offerings and provide commercial organization with tools to differentiate portfolio in the marketplace

Brand building:

  • Manages all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion) to grow the business in a profitable and sustainable manner

  • Defines market segments and targets, clearly articulating brand positioning and differentiated brand messaging

  • Drives brand building actions through the sales teams and ensures the brand positioning is brought to life consistently in interactions with customers across multiple channels

Strategy and planning:

  • Owns the overall development and execution of specific marketing plans, ensuring collaboration with necessary internal stakeholders

  • Build robust plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities

  • Anticipates risks to marketing strategy, proactively assessing scenarios and creating contingency plans

Customer engagement:

  • Builds insightful marketing campaigns that engage relevant audiences, and deliver business results

  • Uses a test-and-learn approach to try out different ways of connecting with key stakeholders

  • Works closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers

  • Observe all regulatory and compliance requirements

Financial acumen:

  • Effectively manages marketing budget to achieve brand objectives

  • Accurately forecasts financial impact of marketing initiatives and marketplace trends

  • Assumes responsibility for achieving growth targets

Launch excellence:

  • Supports the development of launch plans, providing analysis and insights to effectively bring new products to market

  • Utilizes project management and collaboration skills to delivers against timelines, identifying potential risks as they arise

  • Provides sales teams with appropriate training and resources to execute launch plans

  • Actively tracks & reports progress toward goals, adapting approaches where required

Key Behaviors

  • Exhibits a customer-centric approach, putting customer needs first in all decisions

  • Willingness to challenge the status quo and act as a change agent

  • Simplifies and explains complex concepts to different audiences

  • Proactively seeks solutions to business challenges

  • Thinks strategically when making choices

  • Exhibits a bias for action to get solutions to the market quickly

  • Collaborates well with internal stakeholders from across the organization

  • Unquestionable ethics and integrity

Accountability

  • The Marketing Manager is responsible for achievement of the objectives of the US Hospital Marketing team and the commercial goals of the Abbott Point of Care division

  • Performance will be measured against annual marketing plans, including specific financial objectives

  • All work must be completed in accordance with Abbott quality, ethics, and compliance guidelines

  • All work must be managed within established budget guidelines

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

  • Bachelor’s degree in business, life sciences, engineering or related technical discipline.

  • 6+ years in the healthcare industry

  • 4+ years in marketing, sales, and/or account management

Preferred

  • MBA is desired

  • U.S. Health Systems and Hospital marketing experience is highly preferred

  • Medical devices and/or Diagnostics industry experience is preferred

  • People management experience

  • Strong analytical and Excel skills, with knowledge of data analysis and financial models

  • Excellent verbal and written communication skills, including advanced PowerPoint knowledge

  • Deep understanding of the complexities of the diagnostics market and customer needs

  • Ability to develop, rationalize, and present strategy

  • Strong work ethic, self-motivation, and resourcefulness

  • Product launch experience

  • Scientific or technical experience

  • Project management experience

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

  • Training and career development , with onboarding programs for new employees and tuition assistance

  • Financial security through competitive compensation, incentives and retirement plans

  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

  • Paid time off

  • 401(k) retirement savings with a generous company match

  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

*Learn more about our benefits that add real value to your life to help you live fully: * www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com (http://www.abbott.com/) , on Facebook at www.facebook.com/Abbott and on Twitter @Abbott News and @AbbottGlobal.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

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