Columbia Sportswear Company North America DTC Visual Merchandising Manager (Outlet) in Portland, Oregon
North America DTC Visual Merchandising Manager (Outlet)
Full time Portland, OR US September 23 2021
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are ourplayground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
In Global Brand Marketing, we focus on our consumers’ behavior, and create experiences around the globe to build their connection to our brand. Whether it’s media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And, we continue to stay true to our brand, even as we evolve to meet the demands of the ever-changing landscape.
Our North America Retail Brand Marketing team is looking for a Visual Merchandising Manager to develop, communicate and execute Columbia’s product presentation strategies and tactical visual merchandising initiative within our North America Direct-to-Consumer Factory Outlet stores. In this role, you will develop and innovate retail standards based on collaboration with departmental and cross functional partners including Store Operations, Merchandising, and Retail Marketing.
HOW YOU’LL MAKE A DIFFERENCE
Create seasonal visual presentation briefs that align with Global Brand Marketing calendar and initiatives maximizing traditional NA Retail moments. Collaborate with signage and fixture partners to deliver compelling seasonal storytelling initiatives, windows, floor-set directives, etc.
Develop visual presentation standards for Factory Outlet Stores; manage best practices where needed and strategize with retail team and channel manager to implement agreed-upon changes and updates.
Create and communicate Seasonal Merchandising Directives based on pre-season strategy and monthly Window Directives aligned to seasonal initiatives
Create and execute reactionary updates per merchant and in-store marketing needs (product shifts, promos and new initiatives)
Collaborate with Merchant partners during assortment planning phase to provide retail presentation point of view and guardrails
Manage the development, innovation and management of all visual merchandising & in-store communication training and compliance tools ensuring consistency across Factory Outlet Stores; develop visual presentation Guide Books and Training Materials to be distributed to store staff and field leadership.
Create zone plan for each new/remodel store based on collaboration with Merchant partners to maximize capacity while maintaining a Brand-appropriate aesthetic;manage creation and content of new store/remodel directives, travel to new store openings to lead merchandising and training, recap openings to the larger marketing group. Manage outside agencies to assist with completion when necessary.
Plan market visits including store visits with DTC Leadership and competitor market visits (for inspiration and to ensure the Columbia Brand Environment is relevant and competitive)
Drive capacity studies for new programs; provide detailed dimensions or other deliverables as part of collaborative briefing.
Oversee analytics, especially rolling up analytics seasonallyfor visibility on store use, timing, accuracy as well as track ROI
A key collaborator
Capable of influencing cross functional partners and senior leaders
A strong communication (written and verbal)
Bachelor’s degree or equivalent experience with focus on retail merchandising, retail planning or visual merchandising
5+ years of experience in visual merchandising, space planning, assortment planning, or product presentation, preferably with a multi-channel and/or vertical retailer
5+ years of CAD, InDesign and Photoshop experience
Proven experience documenting standards and directives
To learn more about our hiring process during COVID-19, click here .
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position’s scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.
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