Job Information

Samsung Electronics America ATL Manager - Maternity Leave Replacement in Petah Tikva, Israel

Position Summary

Co-build and execute marketing strategy for the local market under Global guideline.

Creatively and strategically position company products to make them locally relevant and truly loved.

Create, lead and execute impressive marketing campaigns within a given time and budget.

Collaboration with internal cross-functional teams and creative and media agencies.

Role and Responsibilities

1. Spearheading ATL, Media Planning & Buying:

ATL Media management for all divisions: Brand, IM & CE.

Planning and executing multiple campaigns in different platform for different products.

Managing media planning and buying in tune with overall marketing plan.

Monitor execution of media plans.

Managing creative strategy: Briefing Ad Agency with the upcoming desirable campaign, working closely thru the progress- approving production quotations, Creative directions to be align with company’s values.

TV, OOH, addressable TV, Cinema, Radio & Print

Strong strategic thinking- abilities to refine the best consumer insights to each product and execute the best communication strategy for it

2. Agency management:

Manage partners and communication agencies, and all aspects of their projects.

Working closely with the media agencies and media vendors on a daily basis.

3. Content integration TV shows and Movies content integration –

Product placement in the leading TV shows in Israel with development of dedicated content

Knowledge in cross platforms content marketing: TV shows, movies, series, Digital content marketing

4. Team collaboration and cross functional projects:

Work collaboratively with sales teams for all products and within the marketing division on all projects.

Coordinate with the other managers within the division and align all plans to the overall strategy.

Monitoring Co-Op campaigns with clients: creative, and media buying

Skills and Qualifications

  • Experience on integrated, multi-media platforms marketing projects with an emphasis ATL, digital and social media.

  • Concise and clear communicator with written and oral communication skills in English and Hebrew

  • Previous experience working with ad agencies, social agencies, Media and PR

  • Strong interpersonal skills – must be a team player with Team-oriented personality that e njoys working closely with others.

  • Creativity - someone who is able to turn cool ideas into reality.

  • Experience in data analysis, forecasting, planning and reporting.

  • knowledge of all features of OFFICE with emphasis on PPT

  • Ability to develop strategies based on industry trends and developments.

  • Excellent management, negotiation, listening, and verbal and written communication skills.

  • Please visit Samsung membership ( to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here ( .

Job Alerts : If you would like to be notified of new opportunities when they are posted, please click here ( . You will be asked to create an account first if you do not already have one.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969 , Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( ).