SAP Marketing Director, ANZ in North Sydney, Australia
What we offer
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The Marketing Director for Australia and New Zealand is responsible for delivering against the marketing demand generation and revenue objective as defined for SAP BTP, SAPPHIRE, TechEd and IT audience in the ANZ market. The individual will need to drive demand generation and acceleration planthrough execution of marketing activities including account-based marketing, data-driven marketing, direct and digital marketing,inside marketing, online events, physical events and more leveraging and working with teams across the entire marketing organization to assure optimal ROMI.
Developing and executing an integrated marketing strategy, campaigns and activities to generate leads, build sales pipeline, and enhance SAP BTP brand awareness and product/solution knowledge among prospects and customers.
This role works closely with Sales, Business Development, Pre-Sales, Global Marketing, and is part of the ANZ Field Marketing organization presenting lots of opportunities to interact and collaborate with marketing counterparts in other areas, in other market units, as well as in global functions.
This is a great opportunity for a fast-paced, self-directed marketer who thrives on planning and executing a creative mix of marketing campaigns to generate new prospects and contribute to pipeline.
Strategy Execution Development of the marketing strategy and program plan by identifying the appropriate solution or industry program portfolio mix to address the business needs. This includes execution of event plans, community building events, social / digital campaigns, direct mail, scripts, email, etc. This role will drive the relevant approach for teams to deliver on time, on brand, on budget, while ensuring quality, consistency, and compliance. As necessary, he / she will revise marketing campaign plans to respond to changing marketing conditions or pipeline gaps. The Field marketer should serve as the face of marketing to the MU sales executive and should manage the portfolio aligned to the business priorities.
Lead Management Strong understanding of lead management so as to practice proper follow up on activities to leads to opportunities. Review reports to understand the impact of marketing programs on pipeline health and to follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively. Leverage the tele function for demand generation, lead qualification and discovery.
Data Management - Be familiar with systems of records, including CRM, reports, dashboards and scorecards and seek to identify enhancements and improvements to respective stakeholders, as well as with marketing automation (SMC and Marketo).
Market Research/Analysis - Leverage market research and analyses in order to improve strategic approaches and tactical actions. Share relevant intelligence with business in order to deliver optimized execution of tactics. Align learning and interpretations with other involved parties example Integrated Marketing (Solution and Programs), Industry and Segments teams
Event Management : - Run physical and virtual events both run by SAP and third parties and manage the execution of SAPPHIRE and TechEd in ANZ.
Asset Localization and Management - Understand content development and localization. Use influence to assure that asset development is optimized across marketing teams including those not directly involved with the process. Proactively influence related policies, governance, and new developments as relevant to marketing execution.
Agency Management - Consult with management team on strategic agency decisions and enforce relevant purchasing and vendor guidelines, legal implications, and other contractual obligations. Identify the overall budget structure for agency engagement in line with organizational structure and objectives.
Field Enablement - Communicate the overall plan to Sales stakeholders (sales, sales operations, VAT team members) and partners. Collaborate on rollout of marketing tactics and assets that align with the needs of the business Anticipate stakeholder needs, communicate proactively with sales teams to demonstrate marketing effectiveness and to seek out areas of improvement.
Channel & Ecosystem Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets as relevant. Collaborate and coordinate with partner colleagues to create efficiencies between direct and indirect GTM approaches.
Account Based Marketing - Implement an approach to communicate and guide marketing activities with individual prospect or customer accounts, aligning marketing activities with account strategies through a collaborative approach that engages sales, marketing, delivery, and key executives.
Minimum 10 years of marketing experience
Experience in B2B marketing
Experience in digital marketing
Experience in running events
Experience in working against strict KPIs
Project management and leadership (medium to large-scaled projects)
- Bachelor's degree or equivalent required
Job Specific Specialized Skills & Scope:
Strong stakeholder management skills
Ability to juggle numerous balls at one time
Strong communication and interpersonal skills and ability to work with different personalities
Self-starter who desires to show ownership and commitment to the job
Strong team player
"Can-Do" approach to a wide and rapidly changing workload
Flexibility and willingness to work on a broad variety of tasks
We are SAP
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
Our inclusion promise
SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com , APJ: Careers.APJ@sap.com , EMEA: Careers@sap.com .
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID:318077| Work Area: Marketing| Expected Travel: 0 - 10%| Career Status: Professional| Employment Type: Regular Full Time| Additional Locations:
- SAP Jobs