Prudential Ins Co of America Marketing Analytics Manager in Newark, New Jersey
Prudential Financial is seeking an Analytics Manager for the newly formed Marketing Analytics Center of Excellence (COE) that is part of Prudentials Chief Marketing Office (CMO). The manager will be responsible for influencing and informing marketing strategy and decision making by gathering, analyzing, and socializing metrics and insights. In this new role, you will have the opportunity to lead the development and execution of fact-base reporting and analytical models to enhance decision making across the marketing teams at Prudential.
Independently leads projects from campaign design, business review meetings with internal clients, deriving requirements, and data analyses to final reports/presentations, communication of results and implementation support.
Define performance analytics standards, guidelines and marketing KPIs for marketing strategies, programs and campaigns to measure effectiveness.
Utilize modeling and advanced statistical methods to drive marketing acquisition, targeting, upsell/cross-sell readiness, and lapse prediction.
Measure bottom-line impact of marketing strategies by informing test design and leveraging advanced analytical tools to perform cost benefit analysis.
Oversee the development of dashboards, creation of standardized reports and the distribution of reporting to provide ongoing insights to marketing teams on marketing program and campaign performance.
Minimum of7 years experience on a team responsible for analyzing marketing data and developing reporting. Strong marketing analytical skills is a must with emphasis on ROI/attribution analysis and funnel optimization.
5+ years hands-on experience with SAS, R, Python or similar statistical package. Needs experience using advanced statistical techniques to drive marketing decisions.
Experience of managing and developing data and insights professionals (direct reports)
Exceptional analytic, strategic thinking, and problem-solving skills
Excellent presentation skills and ability to communicate analytical findings effectively to business partners.
Excellent work ethic and self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities. Must demonstrate strong project management skills.
Bachelor's degree required, preferably Masters in a quantitative field such as statistics, computer science, mathematics, economics.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
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