Prudential Ins Co of America Manager, Marketing Technology and Enablement in Newark, New Jersey
Our Marketing Operations & Enablement Team is seeking a Manager, Marketing Technology and Enablement to drive our Marketing automation initiatives forward.This role is expected to have a strong understanding of Virtual, Omni-Channel and Marketing Automation best practices, techniques and tools.
Reporting to the Director, Marketing Capabilities and Enablement, the ideal candidate should have a strategic mindset to continue to push the limits of what can be done with the integration, automation and administration efforts of our Marketing Technology Stack. The person filling this role will be focused on transforming the Marketing Technology stack from a disparate set of tools to a more refined, standardized set of tools. Additionally, this individual will be instrumental in guiding the requirements of Prudentials Marketing capabilities and ensuring successful adoption of new features and functionality.
Specific responsibilities include:
Support and drive the standardization and rationalization of the Marketing technology tools across multiple business groups
Support the digital/virtual MarTech stack ensuring optimal performance, strategic integrations, user adoption, SOPs, and more
Manage technology integrations in and out of digital tech stack, including applications such as Eloqua, On24, Ceros, Seismic, Salesforce, Social Media among others
Work with external vendors to maintain and develop our technology integrations, facilitate testing of new products and features
Partner with the Data Enablement team with Marketing data requests and ensuring data flows seamlessly within the Marketing ecosystem for actionability and reporting
Develop and monitor improvement strategies for operational processes
Provide support to overall road-mapping of future technical process improvement and/or testing tools
Translate business needs to functional requirements & process design, and work with Workfront business leads to prioritize/plan enhancement requests
Work closely with many different groups to manage requirements including technology, architecture, operations, marketing strategy, customer experience and more
Administration and Support
Serve as administrator and business owner of various Marketing Technologies (On24, WebEx, Zoom, Eloqua, Seismic, etc.) driving adoption, support, and recommendations to increase utilization and ROI
Help troubleshoot issues as they arise within the various platforms
Maintain outstanding technical support in a high-performance company culture that emphasizes superior quality, continuous improvement and productivity standards
Bachelors Degree or equivalent experience (5+ years) in digitally enabled businesses. MBA or business degree a plus
5+ years hands on experience in Marketing Operations or Marketing Technology
3-5 years project management experience managing technical projects
Working Knowledge of Digital/Virtual technology tools (On24, Zoom, Workfront, Eloqua, Marketo, Seismic)
Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables
Comfortable working with ambiguous and changing requirements and deadlines with a constant need to prioritize based on outcomes
Roll up your sleeves mentality; must be able to foster collaboration to drive strategies, plans, results and outcomes enterprise-wide
Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team and across functions and levels of the organization
Strong interpersonal, written and oral communication skills
Experience in financial services preferred
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
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