Job Information

Cline Davis & Mann VP, Experience Planner in New York, New York


VP, Experience Planner

We are looking for a Vice President, Experience Planner to contribute to the creation of best-in-class multichannel experiences for customers. You should be a solutions-oriented team player, prepared to roll up your sleeves and partner with creative, account and broader strategy teams on multichannel NPP, mobile, web, CRM, and social media initiatives.


  • Lead the development of insight-driven engagement strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience)

  • Possess a mastery of digital channels and how to maximize awareness and engagement for target audiences online in order to create efficiencies between traditional and digital channels

  • Connect insight to strategy to experience to effectively guide account and creative teams in the development of multichannel brand ecosystems

  • Define project and scope needs for all multichannel and digital initiatives in partnership with Project Management

  • Act as primary client contact for multichannel and digital programs and strategies; continually foster productive client-agency relationships and become a trusted advisor to our clients

  • Develop strategic, cross-channel measurement plans and meaningful KPIs for continued optimization, as well as work with analytics group to report insights gained and effectiveness of digital activities

  • Serve as a champion at the agency for experience planning

  • Write inspiring digital creative/project briefs and brief in-house teams or partner agencies to develop the content/experience needed to bring channels to life

  • Train clients and colleagues on digital best practices and trends

  • Serve as a mentor and manager to junior members of the team to ensure best practices in digital and multichannel are consistently applied

  • Assist in improving overall digital process & workflow

  • Organize and lead client workshops, presentations, and other working sessions as required

Desired Skills and Experience:

  • BA/BS Degree

  • 8-12 years related experience

  • Be entrepreneurial and comfortable working with limited but guided oversight

  • Excellent writing, presentation and communication skills: Be able to tell a great story – bringing clients along so that ideas, concepts, and projects can move forward

  • Great attention to detail, enthusiasm, organization, multi-tasking and a team player

  • Understanding of FDA regulations as it pertains to pharmaceutical/healthcare marketing

  • Ability to critically provide input for and interpret results of qualitative and quantitative research

  • Solid understanding of user experience principles digital best practices across web, mobile, CRM/email and social

  • Skilled in MS Office (PowerPoint, Word); Keynote a plus (but not required)

  • Ability to manage multiple projects in a fast-paced, deadline-driven environment

  • Strong collaboration skills and the ability to work diligently with colleagues and vendors to meet business goals

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

Job ID 2021-24023

Location US-NY-New York

Category Experience Planning

Company Harrison & Star