ViacomCBS Manager, Content & Series Marketing in New York, New York
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com . Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
Overview & Responsibilities
We are looking for an enthusiastic, strategic, proactive, and creative marketer to join the Nickelodeon Content Marketing team. This team is responsible for developing content marketing positioning, strategy and go-to-market plans supporting Nickelodeon’s properties both on our owned channels as well as Paramount+ and third-party platforms (Netflix, Hulu, etc.)
This role would also be responsible for day-to-day marketing needs of Nickelodeon series launches including strategic development, briefing, cross-team alignment, execution, performance analysis. Content to span across Live Action, Unscripted, Animation, and Movies.
This role is a phenomenal opportunity to work with beloved IP and develop marketing campaigns for some of the most iconic kids brands alongside a growing and exciting streaming platform!
Assist in leading series campaign marketing from kick off to launch execution
Develop creative yet research driven marketing strategies to drive viewership to Nick programming and franchises
Lead marketing strategy and coordination across all lines of business to create exciting, cohesive marketing plans
Partner with project management to ensure campaigns move forward in a timely and efficient manner
Provide direction, guidance, and alignment across internal teams including Digital, Media, Social, PR, Talent, Press, Growth Marketing, Programming, and Content Distribution
Assist in developing creative strategy and asset management including but not limited to logos, key art, promos, digital, display in partnership with Creative and Design teams
Review and provide creative feedback and direction to ensure campaign messaging is clear and aligns with goals and objectives
Partner with Paramount+ Originals Marketing to create collaborative marketing and creative strategies to support Nickelodeon programming premiering on streaming
Identify and coordinate Nickelodeon support for streaming premieres
Build second window launch plans for Nickelodeon linear premieres
Route various creative to key Nickelodeon partners and communicate feedback to P+ & third party partners
Work alongside off-channel media team to ensure alignment in campaign strategy, targeting, and marketing approach
Bring paid media campaigns to life by managing creative strategy, asset development, delivery, timelines & campaign execution
Work with Research team to review series and campaign performance in order to provide critical thinking and POVs to optimize and improve wherever possible
Develop internal and external marketing materials including briefs, strategy documents, launch decks
Actively seek out new and innovative marketing ideas, partnerships, and collaborations
Assist in refining internal process and approaches to find efficiencies and ways to collaborate across teams
Be a positive team leader and mentor who can help with team development and growth
5 + years of experience in marketing, strategy, media
2 + years management experience
Excellent writing and verbal communication skills
Strong desire to work for a global brand and help drive brand affinity for Nickelodeon
Proactive, strategic self-starter who can provide creative and constructive direction
Ability to handle several projects at once in a fast-paced, evolving environment
Kids and/or TV category experience preferred
Analytical problem solver who can interpret data and extract insights to make informed recommendations
Collaborative spirit with a positive outlook and can-do approach
Ability to inspire and drive cross functional teams working towards a unified goal
Understanding of the entertainment and media industry including the growing streaming landscape
Deep knowledge of social and digital marketing
Passion for kids and family entertainment
Eye for detail and a love of creative marketing and design
Constant creative with forward-thinking curiosity to identify trends, and look around corners for the next new thing
Working knowledge MS and Google Suite applications: Outlook, Word, Excel, PowerPoint, Slides, Sheets, Docs, Slack
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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