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Autodesk Omnichannel Marketing Optimization Manager in New Hampshire, United States

Job Requisition ID #

22WD55817

Position Overview

Autodesk is seeking an outstanding candidate to join our Marketing Optimization practice and Marketing Operations and Technology team (MOT). MOT empowers marketing and sales to deliver personalized customer experiences powered by data, scaled by automation, and optimized by analytics. The team is currently leading Autodesk marketing in a transformation towards omnichannel, customer centric marketing and this role will be integral in this transformation.

The Omnichannel Marketing Optimization Manager will drive impact by providing optimization strategy, action-oriented data analysis, and actively leading testing approach & implementation. You will need to be an effective communicator who thinks strategically, works collaboratively and is driven by data.

Responsibilities

  • Works with marketing leads to drive the optimization strategy for customer journeys

  • Leads conversations and develops project proposals to optimize marketing performance; can lead execution when applicable

  • Provides in depth analysis of marketing channels to have a holistic understanding of effectiveness of the omnichannel experience

  • Drives strategy, implementation, and analysis of testing (A/B, multivariate) to drive performance lifts

  • Involved in the customer journey strategy to ensure that marketing programs are built with digital best practices and continues to provide updates as journeys evolve and change

  • Evangelizes findings, inspiring markers to adopt data-proven strategies, and helping teams execute them effectively

  • Keeps up with industry trends for marketing, optimization, and analytics; helps the team mature in the offerings provided

  • Understands new platforms and technologies that Autodesk is onboarding to help improve the operations of the company. Ability to speak to marketing platforms utilized by the company

  • Comfortable working with a global team

  • Self-starter who is excited to establish the Optimization practice in the omnichannel realm for Autodesk

  • Fully manages their work and stakeholder relationship

Minimum Qualifications

  • 5+ years of experience, preferably in roles combining analytics, marketing and strategy, preference to eCommerce experience

  • Experience working with omnichannel customer journeys

  • Strong understanding across the entire digital marketing ecosystem and related KPIs

  • Experience optimizing marketing programs across the full buyer’s journey

  • Strong communication skills and ability to turn data into a story for business & marketing stakeholders

  • Expertise with email analytics, web analytics and A/B testing tools

  • Advanced Excel user (pivot tables, VLOOKUP, advanced formulas, etc.)

  • Experience with marketing automation, the use of behavioral triggers and digital media buying

  • Ability to succeed in a large, highly-collaborative, cross-functional organization

  • Prior knowledge of the current MarTech stack is a bonus (Adobe Analytics, Adobe Target, Marketo, ContentSquare)

  • Undergraduate degree in Business, Marketing, Engineering, Stats, or a related field

Target Pay For this Position (Colorado) - $ 90k - $115k

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers (Careers%20%3Ccareers@autodesk.com%3E) .

*From the greenest buildings to the cleanest cars, from the smartest factories to the biggest stories, amazing things are created every day with Autodesk. Over four decades we’ve worked together with our customers to transform how things are made, and in doing so, we’ve also transformed what can be made. A car’s performance now inspires the method of its manufacture, a city’s infrastructure helps predict the unpredictable, and the creation of ever-bigger universes shapes ever-bigger stories. *

Today our solutions span countless industries empowering innovators everywhere. But we’re restless to do more. We don’t believe in waiting for progress, we believe in making it. By combining and recombining technologies. By blurring boundaries, reinventing rules, and merging fields. By unleashing talent and unlocking insights across industries. By helping our customers converge on solutions to the challenges we all face today.  At Autodesk, we believe that when you have the right tools to work and think flexibly you have the power to transform what actually needs making. The power to design and make a better world for all.

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