Job Information

Robert Half Digital Marketing Content Copywriter in Nashville, Tennessee


• Create messaging for target consumer to be used in digital campaigns including blogs, social media, text messaging, emails and videos.

• Improve conversion rates by evaluating market trends and campaign returns

• Learn consumer motivators to create strong, on brand messaging

• Knowledge of brand products to determine what the best selling points of each are.

• Develop creative techniques to market company products

• Detail oriented messaging providing accurate details and products specs.

• Deliver copy in accordance with marketing team/organizational deadlines

• Collaborate with the creative team and provide ideas on graphics to accompany messaging

• Rely on teammates for peer reviews of work

• Knowledge of content management software

• Create copy for web pages


Direct Response Marketing, Project Deadlines, Project Deliverable, Multi Task, Brand Awareness, Brand Consistency, Brand Guidelines, Brand Building, Brand Image, Brand Messaging, Brand Message, Brand Voice, Branded Content, Consumer Brand, On-brand, Compelling Content, Content Creation, Content Curation, Content Editing, Content Development, Copywriting, Email Copywriting, Ad Copywriting, Promotional Copywriting, Written Communication, Communication, Communication Skills, Communication Strategies, Communication Strategy, Communicator, Digital Communication, Effective Communication, External Communication, Integrated Communication, Integrated Marketing Communication, Mass Communication, Marketing Communication, Detailed Messages, Deadline Oriented, Ensure Deadlines, Social Media Content, Social Media Trends, Microsoft Word, Google Docs, Digital Marketing, Public Relations - Copywriter, Collaboration, Collaborating, Content Strategies, Content Strategy, Digital Strategy, Messaging Strategy, Marketed Products, Product Catalog, Product Knowledge, Product Launch, Productivity, External Audiences, Non-Technical Audiences, Target Audience, Retail Buying, Business-to-business to Consumer (B2B2C), B2C Marketing, Consumer Awareness, Consumer Behavior, Consumer Awareness, Consumer Facing, Consumer Goods Industries, Consumer Insights, Consumer Marketing, Consumer Trends, Consumer-Facing, Webtrends Analytics, Webtrends, Digital Trends, Identifying Trends, Market Trends, Monitor Trends, Social Trends, Conversion Optimization, Conversion Rate, Conversion Rate Optimization, Conversions, Blogging, Web Page Content Writing, Email Newsletter, Email Campaigns, Email Marketing, Email Marketing Platform, Email Newsletter, Video Content, Video Scripts, Messaging Platform, Messaging System, Messaging Platform, Unified Messaging

This position requires 2 days per week on-site

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