Regions Bank EnerBank Digital Marketing Manager in Mooresville, North Carolina
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
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At EnerBank, the Digital Marketing Manager creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.
EnerBank USA, a subsidiary of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and other organizations (with networks of home improvement contractors) to develop customized white-label loan programs to help them increase their sales as well as attract and retain top dealers.
Gathers, synthesizes, and applies digital insights to form strategies
Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video
Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
Ensures alignment of digital media and messaging across all channels
Develops success metrics, and tracks performance against goals and budget
Leverages Media Mix Modeling (Marketing Evolution) and Cross-Channel Attribution tools to provide reporting and optimization recommendations
Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives
Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)
This job is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
Bachelor’s degree in Marketing or related field
Three (3) years of experience in consumer advertising strategies, preferably in digital and/or high technology
Skills and Competencies
Ability to work with multiple teams and departments
Proficient in Microsoft Office Suite
Strong attention to detail and proven ability to simultaneously manage multiple projects
Strong communication and presentation skills
Strong strategic marketing skills
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Health Savings Account
Flexible Spending Account
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
Enerbank Salt Lake City
Salt Lake City, Utah
Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
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