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UnitedHealth Group Marketing Manager, Strategic Initiatives - Telecommute in Minnetonka, Minnesota

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

Seeking a strategic-minded marketer to develop and support the Government Programs go-to-market strategies and strategic initiatives. The Marketing Manager would be responsible for developing strategies that align with business goals and objectives, defining the marketing approach, utilizing industry and consumer insights and research in building both a strategic POV. Ability to manage the campaign and/or initiative details from end to end while updating key stakeholders along the way.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree or 3+ years of marketing experience

  • Full understanding of both online and offline marketing channels and ability to build a comprehensive marketing brief and/or marketing plan

  • Foundational understanding of the digital environment and evolving marketing and data analytics tools used to measure marketing performance and improve consumer engagement and action

  • Able to see the big picture yet comfortable with managing the details

  • Ability and willingness to execute campaign deliverables, including creative development

  • Comfortable working with both creative and media agency partners

  • Excellent computer skills and proficient user of Microsoft Office products, with exceptional knowledge of PowerPoint

  • Strong attention to detail and organization

  • Ability to meet deadlines

Preferred Qualifications:

  • Bachelor’s Degree in Marketing and/or Business preferred with Healthcare experience

  • 3+ years of marketing strategy experience with direct-to-consumer

  • Exceptional written and verbal communication skills with ability to communicate and inspire at all levels, including addressing opportunities, risks, and strategic positioning with the business

  • Proven track record of displaying ownership, urgency and sound decision-making skills

  • Experience planning and managing marketing programs across matrixed organizations

  • Strategic minded and demonstrated ability to work cross functionally and influence others

  • Self-starter, agile, and flexible to meet the changing needs of the Government Programs business

  • Stay curious and maintain awareness of emerging marketplace, industry consumer engagement trends, and marketing activities with direct competitors

Personal Characteristics:

  • Relentless learner and student of the industry, technology and consumer insights

  • Strong relationship builder both within the organization and with external partners

  • Ability to support people to gain trust and build positive energy

  • Balanced knowledge of technology and consumerism

  • Determined to bring focus, simplicity and understanding to organization

  • Team player, advocating and exemplifying a cooperative approach to solving problems

  • Comfortable working with ambiguity and constant change

  • Willingness to take initiative, and work well under pressure, thriving in a multi-faceted work environment

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies now require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles require full COVID-19 vaccination as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $79,700 to $142,600. The salary range for Connecticut / Nevada residents is $87,900 to $156,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Marketing Manager, Strategic Initiatives, Marketing, Minnetonka, MN, Minnesota

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