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HARLEY-DAVIDSON MOTOR COMPANY GROUP Experiential Marketing Manager Hybrid in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: Mgr Marketing Location:JUNEAU Career Band:Management 3/4 Job Function:Marketing At Harley-Davidson, we are building more than machines. It\'s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? Harley-Davidson Motor Company is headquartered in Milwaukee, WI, where the first H-D factory was built in 1903 - a wooden shed in the backyard of the Davidson\'s family home. Our onsite and hybrid Milwaukee area employees work out of the Harley-Davidson Product Development Center located just outside of the city - in Wauwatosa. Join our team as aMgr Marketing. Job Summary This position is part of a team focused on the successful development and execution of brand experiences for Harley-Davidson consumers. The Harley-Davidson Experiential Marketing Team delivers numerous world-class experiences across the U.S. throughout the year for riders and non-riders, and this leadership position plays a crucial role. As the Experiential Marketing Operations Manager, you will be responsible for overseeing annual planning, budgeting, KPI tracking, logistical and operational aspects of experiential marketing programs. You will work closely with cross-functional teams to ensure the successful planning, execution, and optimization of immersive brand experiences. Job Responsibilities Annual Planning: Lead development of overarching plans, including experiential strategy, KPIs, budget development, assets, and logistical needs. Oversee Company Owned Vehicle fleet needs, selection, ordering and management. Liaison with product marketing to understand key products and messages, secure products (including company-owned vehicle fleet, parts and accessories, and apparel), and drive integration into experiential plans. Stay current on industry trends, emerging technologies, and best practices in experiential marketing. Generate reports and presentations to communicate plans as well as results and insights to stakeholders. Operations: Capital asset planning from creation and deployment to maintenance and retirement. Oversee recruiting, training, and management of promotional staff, brand ambassadors, and event personnel for experiential activations, ensuring alignment with brand standards and objectives. Identify, negotiate with, and manage relationships with vendors,... For full info follow application link. Harley-Davidson is committed to recruiting and hiring qualified individuals in all job titles without regard to race, color, sex, age, national origin, religion, disability, genetic information, sexual orientation, gender identity, veteran status, or other classes protected by applicable law. Equal Opportunity Employer. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/E639470C4FBE4943