EY US Consumer Sector Marketing Coordinator in Miami, Florida
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.
As a sector marketing senior associate within BMC, you will play a key role in positioning EY’s distinctive brand throughout the consumer industry, comprising the consumer products, retail and food and ag sectors. This role will be required to understand sector issues and then leverage that insight to both support development and execution of go-to-market activities. This includes development, publishing and promotion of marketing materials across digital marketing channels, orchestration of in-person and virtual events, proactively managing updates of marketing activities to key stakeholders as well as tracking ROI and marketing results. This role will have US-wide scope and will be expected to collaborate closely with our global industry and service line centers.
Your key responsibilities
Engages with select subject matter experts to understand industry/sector issues.
Collaborate with Global Sector Marketing to inform and activate global campaigns as appropriate
Leverages internal support teams for certain content development providing guidance as relates to channel execution and campaign analytics (i.e., ey.com, social media, PR). Reviews work to make sure it is high quality and aligned with strategy.
Advises regarding the internal posting of content across the US Industry teams, Global Markets and other key stakeholders.
Helps manage the marketing dashboard, in particular the measurement analytics which track ROI for the programs by working closely with the Accounts teams.
Participates in Markets and Markets Client or other functional/internal client programs networking meetings as required.
Ability to effectively manage multiple concurrent marketing initiatives
Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
Team with the right internal and external resources (i.e. Communications internal and PR/social; Service Line; Agencies) to develop and deliver campaigns
Supports content creation by driving the SCORE and ey.com publishing processes.
Ability to track the effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
Leads events and sponsorships that are in the annual Sector Marketing plan.
Project manager for small/medium marketing initiatives, generally under the direction of sector marketing manager.
Skills and attributes for success
Excellent verbal and written communication skills.
Demonstrated teamwork skills.
Excellent project management skills.
Demonstrates understanding of principles and concepts for communications and marketing.
Works independently on marketing activities.
To qualify for the role, you must have
Bachelor’s degree with a marketing or communications major or equivalent experience
Approximately 2-3 years of experience; marketing experience is required
Ideally, you’ll also have
As a portion of this role involves creating time sensitive material for clients (internal and external) and programs in a fast-paced environment, efficient time management and prioritization skills are essential
Responsibility to adhere to internal reporting requirements and risk management protocols
Ability to work independently as well as within virtual teams
Strong leadership skills to manage projects across service teams
Ability to proactively share marketing insights and market knowledge
What we look for
We are looking for individuals that have a passion for marketing and exhibit personal leadership. You’ll need to be naturally curious, ready to learn and have a genuine passion for improvement. Innovative, creative thinkers who are collaborative and who can bring a fresh perspective will thrive in this environment.
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
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