J.B. Hunt Transport Media Buyer in Lowell, Arkansas
Sales, Marketing & Product Management
United States of America
Under general supervision, this position is responsible for planning, negotiating, and purchasing various types of digital media products within multiple markets according to clients' and/or internal teams' needs; manages the delivery of media campaigns.
Maintain purchasing records; monitor and evaluate market trends.
Build relationships with media vendors, keep up to date with industry trends and negotiate new contracts with media vendors in terms of prices, media outlets, and frequency; make purchasing decisions on behalf of clients while providing superior client services.
Research diverse markets and analyzes ratings information to find the most favorable media source(s) for a project and help identify target audiences to plan media campaigns.
Track current media products/campaigns and collects customer feedback; identify target audiences and ensure that media reaches these audiences.
Cooperate with media planners to implement media plans.
Prepare schedules and adjust when needed.
Set up and optimize digital campaigns to ensure we’re hitting desired KPI’s.
Design digital marketing campaigns to effectively promote companies, products, ideas, or brands based on the desires of the client paying for the advertising.
Provide recommendations by considering timing and sourcing metrics.
Coordinate with the creative team on digital creative needs and oversee creative management within buying platforms.
Analyze the effectiveness of the campaign and use data to plan future campaigns.
Develop and execute digital marketing strategies that focus on driving measurable results through the email, paid digital channels, social media and SEO/SEM.
Work with creative, web development, KPI teams to implement campaigns that are consistent with the brand and accomplish business goals.
- Bachelor's degree in Marketing, Advertising, or related field with at least 3 years as a Media Buyer or Marketing analytics role.
3-4 years of experience in digital media is preferred Google Ads, Google Analytics and Facebook Blueprint certifications highly preferred
Familiarity with media-buying, planning and research
Interest in following advertising and media trends
Working knowledge of media analytics software
Organizational and multitasking abilities
Attention to detail
Critical thinking skills
High attention to detail, strong analytical skills and data-driven thinking
Precise and effective communication skills and ability to influence others
Strong sense of accountability and sound personal judgment
Advanced knowledge of Google Ads, Bing Ads and Facebook Ads platforms
CRM: Microsoft Dynamics, SalesForce, or similar
Bachelors: Advertising (Required), Bachelors: Mass Communication (Required), GED (Required), High School (Required)
Job Opening ID:
00383103 Media Buyer (Open)
“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”
Fortune 500 experience. Career growth opportunities. Nationwide relocation possibilities.
These are just a few things you'll find at J.B. Hunt. Whether you have a passion for operations, sales, engineering or information technology, we can help jumpstart your career with challenging opportunities that will help you reach your maximum potential.
Why J.B. Hunt?
We take our investment in you seriously - our future success depends on you. Be an innovator with a leading transportation company and work alongside some of the brightest minds in the industry. At J.B. Hunt, we strongly believe in promoting from within based on performance and potential, the sky is the limit for your career.
What are we looking for?
We look for high-energy, forward-thinking individuals who are interested in a career with a leader in the transportation industry. We seek exceptional people of diverse backgrounds who have the vision to carry our business forward. J.B. Hunt offers a variety of opportunities spanning across the nation.
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.
J.B. Hunt Transport
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