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Keurig Dr Pepper Copywriter in Los Angeles, California

Job Overview

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W, Core, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

We are seeking a Copywriter with a head for big, culture driving ideas and the hands to bring them to life through exceptional craft as Liquid Sunshine enters an exciting new phase of growth in capabilities, brand assignments, and creative excellence. You’ll expand your skills and raise your creative game as you collaborate with a diverse team of award-winning writers, art directors, designers, and producers to concept and produce work across virtually every channel.

WHAT YOU’LL DO:

•Create culture-driving, business-building, big brand work in every medium, from mass broadcast film and web video, to targeted social and influencer campaigns, to attention-getting activation and experiential programs

•Craft hard-working, smart, and fun copy for packaging, POS, websites and a variety of other brand and corporate needs, including content to support our Diversity & Inclusion, Health & Wellness, and Sustainability efforts

•Concept and produce content at the forefront of new media and technology, including e-Com, mobile gaming, DCO, DTC and everything else that’s new and next

•See your ideas through from concept to execution, working with producers, project managers and other internal and external partners to execute with brilliance

•Collaborate with the Brand Design group to bring to life ideas in print, OOH, digital, retail, and social as needed

•Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, executional approaches & techniques, and broader inspirations, innovations and interruptions

•Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun

Requirements

WHAT YOU’LL BRING TO THE TABLE:

•A minimum of 4 years of experience as a Copywriter at an agency, brand, publisher, or social media platform

•A killer portfolio of often funny, always entertaining, culture-driving work that demonstrates your ability to come up with simple, original ideas and innovative approaches across channels, especially in digital and social

•The breadth of skills to tell stories and to craft clear, persuasive copy in a variety of mediums, from long copy to short

•The flexibility to work as part of a team one day, independently the next. You adapt to new ideas, processes and business problems with ease and enthusiasm

•Determination, ingenuity, and a great attitude in the face of obstacles, deadlines, and ambiguity

•The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

•A love for, and experience in, the beverages category

•In-house experience a plus

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Company Overview

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