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Meta EMEA Consumer Marketing Manager in London, United Kingdom

Summary:

The newly formed EMEA Consumer & Creator team is looking for a Consumer Marketing Manager who is passionate about building brands and connecting with our audiences in meaningful ways. A marketer with a strong analytical mindset, skilled at distilling key insights/themes from brand, product and consumer data and transforming these insights into actionable strategies and campaigns that resonate with our Consumers. We are looking for a marketer who is experienced in developing marketing plans that move hearts and minds, and deliver tangible business growth outcomes .This role requires working closely with our global and regional cross-functional teams to deliver integrated business outcomes. This individual must thrive in a fast-paced, entrepreneurial environment, embrace flex between strategic thinking and detail-oriented execution and have a proven track record of delivering business impact.To be successful, you must be able to connect the dots between global strategies and regional/ local resonance, leverage compelling human and cultural stories behind every data point, and translate them into integrated marketing programmes that spark world-class creative and action.

Required Skills:

EMEA Consumer Marketing Manager Responsibilities:

  1. Help identify and shape key consumer opportunities across EMEA that fuel our Growth Funnel.

  2. Understand and contextualize audience insights and behavior as well as market and technological trends to inform strategy, creative and GTM development.

  3. Collaborate with our internal insights team and external partners to deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs.

  4. Drive the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business and our users.

  5. Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs ladder up to globally-aligned strategy while flexing appropriately for social, cultural, and product nuances locally.

  6. Collaborate with Creator and Business teams across EMEA to drive alignment across the three audiences’plans and activate with unified GTM strategy and execution.

  7. Coordinate the measurement plan and learning agenda for Consumer initiatives, to measure business impact and generate proof points for scale up within EMEA and across other regions.

  8. Proven track record of developing EMEA regional plans and leading multi country initiatives.

Minimum Qualifications:

Minimum Qualifications:

  1. Experience developing regional marketing strategy, plans and integrated consumer campaigns that are rooted in insights and embedded in culture.

  2. Experience in executing marketing activations with tangible business outcomes.

  3. Experience with influencing and aligning points-of-view across a variety of cross functional teams, including building global-regional relationships and managing external agencies.

  4. Proven track record of developing EMEA regional strategies and leading multi country initiatives.

  5. 8+ years of marketing experience with a proven track record of driving impact.

Preferred Qualifications:

Preferred Qualifications:

  1. Fluency in English is required - additional languages (EMEA) are a plus.

  2. Demonstrated experience and expertise in product marketing and partnership marketing.

  3. MBA/Master's degree in Marketing.

Industry: Internet

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