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Armstrong World Industries - Corporate Digital Content Producer (Kanopi) Job in Lancaster, Pennsylvania

Reference #: 39553-en_USJob: E-CommercePrimary location: Remote, RemoteRelocation offered: NoEmployment status: Full-TimeTravel: 10%Pay grade: 8/9Location: Work from home position located anywhere inside the United StatesAWI has recently launched our first eCommerce site which is a cutting-edge, end-to-end platform that connects facility managers, business owners and consumers with ceiling solutions. We are building a team to own, manage and grow this platform as we work to transform the building products buying experience.Our site can be found at:As our Digital Content Producer, you will be responsible for scaling and supporting our Kanopi brand through content generation across marketing channels like social media, Google search, the company eCommerce website, landing pages, e-mails, paid advertising, and more.What you'll be doing:Collaborate with team members to develop a content marketing calendarHelp identify key content marketing channelsResearch and develop content based on consumer demand and search interestConceptualize and create fresh and compelling digital content that combines a variety of elements, including infographics, photo galleries, video, social media posts, and moreEngage, manage, and grows the audience on our social media platformsIdentify topical and relevant content to attract customers for key segments and business use casesWrite compelling headlines and descriptions for advertising campaignsA/B test various advertising copy choices and landing pages to increase performanceAssist with SEO efforts on Kanopi websiteAssure execution on assigned marketing content deliverables within the defined project plansWorks collaboratively with cross functional project teamsWhat will make you successful:3+ years relevant experience in a digital content producer roleExperience with social media scheduling tools (Sprout, Buffer, Facebook Business Manager or related)Ability to edit and improve copyExcellent time management and multi-tasking skills andAbility to prioritize and re-prioritize quicklyUnderstanding B2B and B2C market segmentsPrevious experience creating content in the building materials categoryGlobal knowledge and sensitivity to cultural differences.Proficiency with MS OfficeAbility to edits photos with Photoshop, Canva, or related softwareKnowledge of SEO best practices and how to increase organic searchStrong creative thinking skillsDemonstrated experience working collaboratively across geographies and functional areasPreferred Qualifications:Bachelor's degree in related fieldIT technical knowledge specific to digital marketing, web design, or web performanceExperience with ecommerceArmstrong World Industries (AWI) is an equal opportunity, affirmative action employer and we value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.Accommodation statement: If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.Come and build your future with us and apply today!Equal Opportunity Employer: AWI is an Equal Opportunity Employer M/F/Disabled/Veterans

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